The rising Hollywood force fronting CHANEL’s iconic fragrance signals a new era of modern masculinity instinctive, magnetic, and unapologetically individual.
CHANEL has officially announced Jacob Elordi as the new ambassador for its signature men’s fragrance, BLEU DE CHANEL, marking a defining moment for both the House and one of cinema’s most compelling young actors.
More than simply a new face, Elordi represents a shift in the narrative of BLEU DE CHANEL one that embraces a modern, instinctive masculinity rooted in freedom, mystery, and quiet confidence.
From Breakout Star to Defining Talent
Elordi first captured global attention in Euphoria, where his portrayal of Nate Jacobs revealed a layered and unsettling complexity that set him apart early in his career. Since then, he has continued to build an impressive and transformative body of work.
In 2023, he starred in Saltburn under the direction of Emerald Fennell, before taking on the role of Elvis Presley in Priscilla, directed by Sofia Coppola.
His trajectory has only accelerated. Elordi stars in The Narrow Road to the Deep North, directed by Justin Kurzel, and takes on the role of the Creature in Frankenstein for Guillermo del Toro—a performance that earned him an Academy Award nomination for Best Supporting Actor.
He is also set to portray Heathcliff in Wuthering Heights opposite Margot Robbie, further cementing his reputation for taking on bold, character-driven roles.
A Natural Evolution with CHANEL
Elordi’s relationship with CHANEL began prior to this appointment, having appeared alongside Margot Robbie in See You at 5 (2024), a cinematic campaign created by Luca Guadagnino for the iconic CHANEL N°5.
His appointment as the face of BLEU DE CHANEL for 2026 feels like a natural progression that aligns with the House’s cinematic heritage with a new generation of storytelling.
“I have been following Jacob Elordi’s career for several years… he perfectly embodies BLEU DE CHANEL: expressing freedom, mystery, magnetism, and a masculinity that blends modernity with a certain classic elegance,” said Thomas du Pré de Saint Maur, Head of Global Creative Resources, Fragrance & Beauty at CHANEL.
The Future of BLEU DE CHANEL
For Elordi, stepping into this role is about more than a campaign, it’s about legacy.
“BLEU DE CHANEL has strong ties to cinema. The filmmakers and actors who have collaborated with the House before me are people I deeply respect and admire. Being able to become part of this story is an honour,” he said.
With its longstanding connection to film and cultural influence, BLEU DE CHANEL continues to evolve—this time through Elordi’s distinctly modern lens.
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