Anine Bing Opens Second London Store in Chelsea

Statement pieces and luxurious basics are at the heart of Anine Bing’s eponymous fashion brand, which avoids throwaway fashion trends and favours timeless wardrobe investment pieces and has captured the attention of some of the world’s most stylish females. Here, we took a tour inside the new store to get our fix of statement T-shirts, relaxed sportswear and denim. 

Situated in the heart of Chelsea, the first thing you’ll notice once you step in the door of this elegant new location is the fact the store is surrounded by so much natural light, combined with industrial style finishes, which is inspired by a downtown Los Angeles warehouse. Using a white colour palette with Bing’s signature black and gold accents and monochrome photography adorning the walls – you’ll find an array of succulents dotted around the store, distressed mirrors and Turkish rugs.

This LA-based fashion brand founded by Anine Bing is now celebrating 10 years in the business, where the brand intends to open 10 new stores around the world to celebrate. Plus, this week the brand has just announced supermodel and all-round cool girl Irina Shayk as the global face of Anine Bing to front the classics collection and 10-year anniversary campaign. 

The Classics Collection is a edit of timeless wardrobe staples offering everyday essentials designed to take you from one season to the next. Featured styles from the classics collection includes the best-selling Mika oversized shirt and Eva racerback top, along with new additions to the Classics Collection that we cannot wait to see and wear – we highly recommend stocking up on pronto, as we guarantee this will be another sell-out collection.

8 Symons St. London SW3 2TJ (open 10.00am until 6.00pm)

Anine Bing