In a spectacular display of speed, strategy, and style, McLaren’s Lando Norris triumphed at the FORMULA 1® TAG Heuer Grand Prix de Monaco 2025, receiving one of motorsport’s most distinguished accolades: the race trophy presented in a bespoke Louis Vuitton Trophy Trunk.
This prestigious event marked the eighth race of the 2025 season and the ninth Trophy Trunk presentation under the Official Partnership between Louis Vuitton and Formula 1®. The collaboration—an emblem of innovation, excellence, and elegance—continues to elevate the pinnacle moments of the sport, seamlessly blending haute craftsmanship with the thrill of high-performance racing.
Designed to both protect and showcase the Monaco trophy, the Louis Vuitton Trophy Trunk was present at key ceremonial moments throughout the Grand Prix weekend—from the starting grid to the national anthem and the ultimate podium celebration. Its presence underscored Louis Vuitton’s timeless dedication to craftsmanship and innovation, values that have defined the House since its founding in 1854.
Born from the vision of its founder, Louis Vuitton revolutionized travel with elegantly crafted trunks that combined practicality with luxury. Today, the Maison’s spirit of audacity and precision lives on in every bespoke Trophy Trunk, including the one presented to Norris—a sculptural piece as refined and commanding as the victory it encases.
To further commemorate the Monaco race, Louis Vuitton introduced a reimagined, race-inspired version of its iconic logo across on-track signage. With motifs evoking the heat shimmer and velocity of Formula 1®, this bold visual statement celebrated both the dynamism of motorsport and the Maison’s design innovation.
Over the decades, Louis Vuitton has become the trusted custodian of the world’s most prestigious trophies, including those of the FIFA World Cup™, Ballon d’Or®, NBA, Davis Cup, Roland Garros, League of Legends, and the Olympic and Paralympic Games. Each trunk is more than a protective vessel—it is a storied object in its own right, echoing the excellence of the athletes it celebrates.
With Lando Norris’s Monaco victory now etched into racing history, the partnership between Formula 1® and Louis Vuitton continues to forge new milestones, where precision meets panache, and where, as always, victory travels in Louis Vuitton.
