In the world of luxury fragrance, few names carry the weight and wonder of Louis Vuitton. With its newest scent, eLVes, the Maison delivers more than perfume it offers a manifesto. This is a fragrance for the woman who doesn’t wait for permission, who travels not only across the globe but deep into the self. It is, at once, a tribute and a call to arms.
A Fragrance Inspired by Feminine Freedom and Strength
eLVes by Louis Vuitton is rooted in the brand’s heritage of travel—yet it feels entirely contemporary. It honours women who shape their own narratives with boldness, elegance, and intuition. It isn’t just about where she’s going. It’s about how she chooses to get there.
“Travel has always been part of the Maison’s DNA,” says Jacques Cavallier Belletrud, Louis Vuitton’s Master Perfumer. “With eLVes, I wanted to create a fragrance that reflects the spirit of women who move the world forward—with grace, with fire.”
The Notes: Rose, Lily-of-the-Valley, and Unexpected Brilliance
At the heart of eLVes is rose both Centifolia and Bulgarian unfolding with majestic softness and hidden strength. But what makes this scent truly groundbreaking is the debut of lily-of-the-valley, long considered a “silent flower,” now finally given voice through cutting-edge extraction technology developed in Grasse.
There’s fruit blackcurrant, peach, and a creamy hint of coconut miladding brightness to the bouquet. Spices like ginger and cinnamon, both CO₂-extracted, inject an almost electric warmth, while Ambroxan and patchouli deepen the base with sensual, contemporary energy.
This interplay of floral, fruity, and spicy elements results in a modern amber fragrance that feels both unexpected and inevitable like a memory you didn’t know you’d kept.
A Design That Echoes the Maison’s Spirit
The bottle is sculptural, familiar in silhouette yet striking in hue. Its deep violet tone where sky meets soil feels symbolic, elemental. It’s more than packaging; it’s an artifact. Paired with a travel case in black lambskin and ebony Monogram canvas, the fragrance becomes not just wearable but carry able ready to accompany you anywhere.
Final Thoughts: Who Is eLVes For?
This is a scent for the architect of her own life, someone who values complexity, beauty, and strength. If you are drawn to perfumes that make a statement without raising their voice, if you see fragrance as part of your personal language, eLVes may very well be your next signature.
eLVes Louis Vuitton Eau de Parfum 100ml, £360
Travel case LV Vibe, £590
Available in select Louis Vuitton stores and on louisvuitton.com
