This spring, CHANEL invites Londoners to embrace spontaneity and style with Chance Street, a playful and immersive pop-up experience celebrating the launch of Chance Eau Splendide, the latest jewel in the maison’s beloved Chance fragrance collection.
Open from 25 April to 5 May 2025 at The Dream Factory, Shoreditch, the space transforms the everyday into a fragrant playground, bursting with colour, energy, and Parisian elegance.
A Street Where Chance Reigns Supreme
Visitors will be greeted by a striking pop art-inspired mural, drenched in the custom purple hue of Eau Splendide. True to its name, Chance Street is all about serendipity offering guests the opportunity to discover fragrance, beauty, and joy in unexpected ways.
Inside, the Fragrance Discovery Bar beckons. Here, visitors can explore the full olfactive wardrobe: Chance, Chance Eau Fraîche, Chance Eau Tendre, Chance Eau Vive, and of course, the sparkling new Chance Eau Splendide. Complementary candy floss inspired by the fragrance’s notes adds a whimsical, sensorial twist.
Play, Pose, Personalise
From lighthearted games to mirror mazes and curated makeup consultations, CHANEL blurs the lines between beauty counter and fairground. For a deeper dive, guests can book exclusive experiences:
- CHANCE Beauty Service (£60 | 75 mins):
Create a bespoke look with a CHANEL makeup artist, drawing inspiration from one of five signature styles—from the bold ‘Magnetic’ to the soft and romantic ‘Delicate’. - CHANCE Street Soirée (£60 | 120 mins):
On Thursday 1 May, the space transforms into an after-hours celebration with live DJ sets, cocktails, canapés, and a luxurious goodie bag. Tickets are redeemable against any CHANEL purchase made during the event.
The Hall of Mirrors: A Cinematic Moment
The pop-up also brings to life CHANEL’s latest Chance film directed by Jean-Pierre Jeunet. Starring Belgian pop sensation Angèle, the film leads viewers through a glittering hall of mirrors—a sequence now reimagined inside the pop-up for visitors to explore firsthand. Think: illusions, reflections, and a touch of cinematic magic.
CHANEL Chance Street
The Dream Factory, 4 Chance Street, London E1 6JT
Open Monday–Saturday: 10am–6pm | Sunday: 11am–5pm
Pop-up access is free | Booked services available via CHANEL
Let fate guide your steps—Take a Chance this spring.
