These all started in October 2021, when Facebook renamed itself ‘Meta’ to incorporate virtual reality for business. Within a year, the rigorous development of the idea in the entertainment industry has given birth to the ‘Metaverse’. Big corporate giants like Hyundai, Dolce & Gabbana, Coca-Cola and Louis Vuitton have started flooding the virtual reality market.
Your personal computer is enough to experience the ‘Metaverse’. Furthermore, the proliferation of Virtual Reality (VR) and Augmented Reality (AR) has enhanced the immersive experience in the field of virtual gaming industries like casino bet and the music industries.
From the Very Beginning
The term ‘Metaverse’ was coined by Neal Stephenson in his novel ‘Snow Crash’ in 1992. The first glimpses of the concept were showcased in the game ‘The Sim’, where virtual people interact within the interface. Later on, ‘Second Life’ reinforced the realisation of the virtual second life of the players in the game.
The gaming industry has played a vital role over time in expanding the ‘Metaverse’. Modern games like Fortnite and Roblox are the pioneers of the Metaverse experience. We can construct our indistinguishable avatars in the ‘battlefield’ or ‘missions’ or ‘side quests’.
Other than gaming, some platforms organise music and dance events. Using blockchain technology, they offer users to build an imaginative world of theirs against digital assets like NFTs. Astonishingly, yesterday’s primitive technology is now replacing the real-life experiences of theme parks, music, video games and movies rapidly and living up to the promises of the millennials.
Enjoy Virtual Concerts from Your Couch
Thanks to the Metaverse, now you can enjoy performances of your favourite stars from your home. One of the most prominent examples of the technology is the ABBA Voyage experience in London. In May 2022, the fans experienced the live performance of their band at ABBA Arena in Queen Elizabeth Olympic Park.
It was just that the pre-recorded avatars (ABBAtars) of the band members in their seventies, staged the performance with the help of incredible technology of Industrial Light and Magic company. In the meantime, other players in the market, like Sandbox, Roblox and Fortnite, are signing with the artists like Travis Scott, Ariana Grande and Justin Bieber.
Justin Bieber
He performed his first-ever virtual concerts as an avatar on 18th November 2021, featuring live fans in Metaverse. The show was hosted jointly by the WaiverCam team and Justin Bieber.
Travis Scott
According to Forbes Media LLC, a whopping 12.3 million online players signed up for Travis Scott’s concert ‘Astronomical’ in Fortnite for free with their avatars. In the concert, an asteroid struck the ground with the explosion and emerged as giant Scott performing his blockbuster ‘Sicko Mode’. The show also integrated space segments and underwater scenarios.
Blackpink
The groundbreaking event that won MTV Video Music Awards for Best Metaverse Performance 2022 featured the South Korean K-Pop heartthrob Blackpink in collaboration with PUBG Mobile. The two-week-long audio-visual spectacle received 15.7 million views from all over the world.
As the tech giants are promptly signing heavyweight artists and music studios like Warner Music, end consumers can expect more enthralling virtual concerts in the coming days. With the ever-expanding ‘Metaverse’, human interaction can be reshaped in infinite possible ways in future.
