It’s a sunlit afternoon in Paris, and Louise Robert is exactly where she’s meant to be surrounded by moodboards, vintage leather jackets, and the soft hum of a campaign shoot in motion. She’s the face of ZADIG, the latest fragrance by Zadig&Voltaire, but more than that, she is the fragrance. Light, fresh, liberating. The embodiment of a woman stepping into her own power.
For Louise , Zadig&Voltaire has never been just a label. It’s a memory, a mood, a mirror. “I remember spotting their bags on every shoulder when I was in high school,” she says. “Their perfume bottles in the handbags of my friends, my sisters. Even back then, they stood for something freedom, rebellion, beauty with bite.”
Years later, she would become the muse of the house, not by chance but by alignment. Zadig&Voltaire’s unapologetic vision of femininity—one wrapped in rock-and-roll spirit and soft knits resonated deeply with Louise. “The ZADIG woman? She’s fearless, grounded, curious. And she reminds me of who I want to be, every single day.”
The first time she held the fragrance in her hand, it was the bottle that stopped her. Not upright, but horizontal designed to break convention. “It was like nothing I’d seen before. And those wings—it was so symbolic. This idea of freedom, of rising above.” The scent itself airy vanilla with earthy notes of sesame and wood was equally unexpected. “It smells like movement. Like purpose. Like that moment just before you leap.”
That leap, for Louise, came recently when she left her family home and moved into her own apartment in Antwerp. It wasn’t easy. But it was real. “It’s when I truly spread my wings. I had to learn to be alone with myself, to make space for my own rhythm. Now, when I light a candle or spritz perfume in the morning, it feels like a ritual. A way of saying ‘This is my space. This is who I am today.’”
On the ZADIG set, she worked closely with director Thomas Kelly and photographer Angelo Pennetta to shape the narrative—not just visually, but emotionally. “They asked me, ‘What does freedom feel like for you?’ It wasn’t about pretending. It was about showing up as myself, fully. I felt so seen.”
Her on camera confidence is matched by an off-camera calm. She keeps her beauty routine simple—water, SPF, curled lashes, brushed-up brows, lip balm, and of course, fragrance. “Perfume is how I finish getting dressed,” she says. “It’s the part people remember, even after you’re gone.”
Ask her what calms her, and she’ll mention the quiet of nature. Ask her what energizes her, and she’ll describe a fruity scent on a sun-filled day or a walk through Montmartre, sunglasses on, card deck in her bag, ideas unfolding like lyrics in her head. “Words are my outlet,” she says. “When I can’t say how I feel, I write it down or I find it in music.”
Her favorite place in Paris? Le Marais. Her favorite outfit? Zadig jeans, a long sleeve knit that hangs over her hands, and a leather jacket thrown on top. “It’s about feeling like me, no filter.”
As for what’s next, Louise is still writing that story page by page. But if her current mindset is any clue, it’s one of evolution. “I’m curious. I’m hopeful. I’m learning how to slow down and notice the light.”
And just like the scent she now represents, Louise Robert is a quiet force. She doesn’t need to announce herself. You feel her presence light as air, strong as wings.
Zadig & Voltaire ZADIG eau de parfum spray
£89 50ml
