As Formula 1® celebrates its 75th anniversary, the world’s most prestigious motorsport series finds a fitting partner in Whispering Angel, the globally adored rosé from Château d’Esclans in Provence. Marking this milestone as the Official Rosé Partner of Formula 1®, Whispering Angel continues to bring sophistication, style, and celebration to the F1 circuit—most recently taking center stage at Grand Prix events in Miami, Imola, Monaco, and Barcelona.
Now, all eyes turn to Silverstone—where the partnership will shine at one of the calendar’s most iconic races. The legendary British Grand Prix circuit hosted the very first Formula 1® World Championship race in 1950, setting the stage for decades of high-speed drama, royal spectators, and historic victories. With Whispering Angel now part of the festivities, the glamour and heritage of Silverstone will be met with the fresh elegance of France’s most beloved rosé.
Produced at Château d’Esclans, Whispering Angel was launched in 2006 by wine pioneer Sacha Lichine with a bold vision: to elevate rosé from a seasonal pleasure to a world-class wine category. Using grapes harvested by night from premier vineyards and vinified in stainless steel to preserve its clarity and freshness, Whispering Angel delivers a dry, delicately floral rosé with soft red berry notes and a smooth finish. Its signature pale hue and crisp profile have made it the benchmark for modern rosé lovers in more than 100 countries.
“Having been served in the F1 Paddock Club for the past 15 years, we are thrilled to bring Whispering Angel to the next level through this exciting partnership while accelerating towards the Checkered Flag and crossing the Finishing Line,” said Sacha Lichine, Founder and CEO of Château d’Esclans.
As the 2025 F1 season continues across five continents, Whispering Angel brings immersive luxury experiences to race weekends through curated tastings, exclusive lounges, and bespoke hospitality activations. It’s a natural fit for a sport that blends cutting-edge innovation with timeless glamour.
“Today is another special moment for our landmark partnership with LVMH as we welcome Whispering Angel to the Formula 1® family as the Official Rosé Partner,” said Emily Prazer, Chief Commercial Officer at Formula 1®. “This perfect partnership brings together the pinnacle of motorsport with a brand known for its sophistication, elegance, and excellence.”
Founded in 1950, Formula 1® has become the world’s most elite motorsport series, known for its speed, spectacle, and global reach. With races across five continents, it merges top-tier engineering and drama in a format that captures the hearts of millions. From its roots at Silverstone to new circuits in Las Vegas and beyond, F1 continues to lead in both innovation and entertainment—qualities shared with Whispering Angel.
Looking ahead, the rosé’s unmistakable presence will be felt at the most thrilling stops on the F1 calendar, including Spa, Budapest, Zandvoort, Monza, Singapore, Austin, Mexico City, São Paulo, and Las Vegas. Whether poured trackside or at celebratory afterparties, Whispering Angel is redefining the way fans experience Formula 1®—one elegant toast at a time.
To follow Whispering Angel’s journey with Formula 1®, follow @whisperingangel visit chateaudesclans.com.
