In a seamless fusion of heritage and modernity, Wimbledon unveil the 2025 Wimbledon Retail Collection now available worldwide through the newly launched Wimbledon Online Shop. This exclusive release offers a rare opportunity to step inside the rarefied world of tennis tradition, reimagined for today’s discerning tastemaker.
At the heart of the collection lies a carefully curated edit of performance-driven athleticwear and refined leisurewear, each piece a study in understated elegance. Inspired by Wimbledon’s rich lineage and the resurgence of the “Country Club” aesthetic, the 2025 collection captures the effortless grace of Centre Court while nodding to the leisurely sophistication of post-match soirées.
New research from The All England Lawn Tennis Club underscores the cultural momentum behind tennis’s modern renaissance: 43% of Brits now believe tennis is growing in popularity and becoming an increasingly significant part of British culture. Reflecting this shift, one in five people (26%) have taken up a sport or joined a sports club in the past 12 months, motivated by a desire to keep fit (56%), improve their health (44%), and embrace the social nature of an active lifestyle (40%).
Daniel Ashmore, Head of Retail and Merchandising at The All England Lawn Tennis Club, comments:
“This year’s collection is inspired by the entire Wimbledon experience, from the intensity of the game to the social atmosphere of the club. We’ve drawn inspiration from our archives and the evolving trends in tennis fashion, designing a collection that caters to everyone – from serious players looking for the best performance wear, to those who simply enjoy the social side of the sport, and want to look the part. All of the pieces blend performance functionality with a touch of country club elegance, perfect for both on and off the court.”
Reflecting this philosophy, the 2025 Wimbledon Retail Collection features a range of lightweight, stylish performance pieces from polos, windbreakers, and crepe jackets to cycling shorts, skorts, and leggings designed to meet the demands of modern wellness-focused lifestyles while capturing the enduring sophistication synonymous with Wimbledon.
Signature tennis whites are reinterpreted through sculptural silhouettes, innovative fabrications, and meticulous detailing delivering both technical excellence and timeless appeal. Beyond the court, versatile separates in a muted, heritage-inspired palette transition effortlessly from competitive play to sunlit clubhouse gatherings.
Honouring the legacy of the All England Lawn Tennis Club, heritage crests and archival script motifs lend an air of vintage authenticity, grounding contemporary design in the enduring romance of the game’s most prestigious tournament.
Whether perfecting one’s serve or enjoying the elegant rituals of post-match socialising, the 2025 Wimbledon Retail Collection offers a timeless expression of the tennis lifestyle — one that continues to capture the imagination of a growing global audience.
The full collection is now available exclusively via the Wimbledon Online Shop — a global invitation to experience the art of tennis.
