Louis Vuitton has never simply created products; it has sculpted legacies. Now, the Maison embarks on an extraordinary new journey with the unveiling of La Beauté Louis Vuitton, its long-awaited foray into the world of make-up.
At the heart of this new chapter is a landmark appointment: Dame Pat McGrath, DBE, widely hailed as the most influential make-up artist of our time, joins Louis Vuitton as Creative Director, Cosmetics. With three decades of groundbreaking artistry behind her, McGrath brings not only vision, but also emotion, craftsmanship and an unapologetic sense of power to the Maison’s debut beauty line.
The inaugural collection arrives as objets d’art lipsticks, balms and eyeshadows designed not to be used and discarded, but cherished like heirlooms. Each piece bears the hallmarks of Louis Vuitton: meticulous detailing, artistry rooted in heritage, and an uncompromising pursuit of excellence.
Central to the launch is a lipstick wardrobe of 55 shades a poetic nod to the Roman numerals for LV. From Monogram Rouge, a burnished red infused with the spirit of the Maison’s iconic monogram canvas, to Rouge Louis, a fierce scarlet emblem of confidence, these shades are more than colour. They are presence, identity, and legacy.
McGrath has also reimagined the ritual of eyes with the LV Ombres palettes: harmonies of timeless neutrals and daring statement shades, crafted with couture-level precision. For the first time, fragrance meets make-up; lipsticks are delicately scented with notes of mimosa, jasmine and rose, a collaboration between McGrath and Louis Vuitton’s Master Perfumer, Jacques Cavallier Belletrud.
Design, too, has been elevated to an art form. Industrial designer Konstantin Grcic has conceived refillable cases in brass and aluminum, nodding to the Maison’s iconic trunks while ensuring each piece is sustainable, functional and timeless.
This is not simply a beauty launch — it is a cultural statement. In McGrath’s own words: “We’ve made something heirloom-worthy. Iconic. Bold. And unforgettable.”
La Beauté Louis Vuitton launches globally on 29 August 2025 in select stores and online at louisvuitton.com
