Chanel has announced the launch of BLEU DE CHANEL L’EXCLUSIF, the boldest interpretation yet of its iconic men’s fragrance. Created by CHANEL Perfumer-Creator Olivier Polge, the new scent pushes the boundaries of modern perfumery, offering a dense and magnetic composition that redefines masculine elegance.
At its heart, BLEU DE CHANEL L’EXCLUSIF is anchored by majestic sandalwood, layered with leathery and resinous citrus labdanum. The result is an amber-woody trail of richness, depth, and intensity—described by Polge as “a concentrate of exceptional raw materials” and “the most magnetic and mysterious facet of BLEU DE CHANEL.”
The bottle mirrors the fragrance’s audacity: a perfect square in an enigmatic shade of blue that hovers on the edge of black. Sleek yet sculptural, it embodies Chanel’s vision of infinity captured in form.
Hollywood actor Timothée Chalamet fronts the campaign, channeling the restless energy of a man in motion elusive, instinctive, and impossible to contain. His presence underscores the fragrance’s message of audacity, sensuality, and the relentless pursuit of new horizons.
BLEU DE CHANEL L’EXCLUSIF positions itself as a luxury essential for the modern man. Chanel emphasises its signature savoir-faire, with every detail of the fragrance from the cultivation of perfume plants to the refinement of the bottle crafted with precision and artistry.
£158 (€177) for 60ml and £215 (€250) for 100ml
BLEU DE CHANEL L’EXCLUSIF is now available worldwide at Chanel boutiques and online at www.chanel.com.
