Louis Vuitton has long celebrated the spirit of travel, elegance, and performance. Now, the French Maison takes its commitment to excellence one step further, unveiling a multi-year partnership with Real Madrid — the most decorated football club in history — to dress the Men’s and Women’s football teams and the Men’s basketball team in exclusive Formal Wear and Formal Travel Wear collections.
This marks the first time Louis Vuitton has created full wardrobes for elite athletes, merging tailoring tradition with the energy of modern sport. Designed by Pharrell Williams, Louis Vuitton’s Men’s Creative Director, the pieces echo the House’s signature savoir-faire while embodying Real Madrid’s relentless pursuit of greatness.
“Real Madrid stands for excellence and evolution — always pushing forward,” Pharrell said. “That energy fuels what we do at Louis Vuitton. This wardrobe was made to move with that same spirit pieces that travel with purpose, strength, and style.”
The bespoke collections span ready-to-wear pieces, shoes, accessories, and luggage — from precision-tailored jackets and trousers adorned with subtle VVN leather accents to iconic travel companions such as the Horizon suitcase, the Christopher backpack, and the legendary Keepall. Each item bears Real Madrid’s colours and the initials “RM,” crafted through Louis Vuitton’s Mon Monogram service, reinforcing the union of heritage and innovation.
For the Women’s football team, unveiled in September 2025, the looks balance modernity and tradition, with silhouettes designed for comfort, performance, and elegance. Swing pumps, LV Mare loafers, and LV Soft trainers complement the formalwear, while travel essentials carry the same signature Monogram canvas with bespoke Real Madrid touches.
Pietro Beccari, CEO of Louis Vuitton, called the partnership “a celebration of shared values, a quest for excellence, innovation, and inspiration that transcends industries.”
Emilio Butragueño, Real Madrid’s Director of Institutional Relations, echoed this sentiment: “Both of us have managed to transcend time, building legacies that inspire the world far beyond our own fields.”
Though the collections are not available for purchase, select Louis Vuitton pieces and personalisation services can be found in stores and online, ensuring that the spirit of “Victory Travels in Louis Vuitton” continues to inspire traveler’s and champions alike.
