Burberry has always had a gift for capturing a moment. From the trench coats that became cultural icons to fragrances that bottle up the spirit of modern Britain, the house knows how to bridge heritage with the now. And now, for 2026, Olivia Dean steps into the spotlight as the face of Burberry Her, bringing her soulful sound, effortless style, and fearless individuality to the next chapter of this fragrance story.
Born in East London, Olivia Dean has been quietly shaping the sound of a generation. With multiple BRIT Award nominations, Top 10 singles, and sold-out arena tours, she’s become a beacon for authenticity in an era of overproduction. Her music, an intoxicating blend of old soul warmth and modern edge, makes her the perfect muse for Burberry Her, a fragrance that celebrates boldness, individuality, and the power of memory.
“When Burberry Beauty first reached out, I was so excited,” Dean says, beaming with the warmth and openness her fans adore. “I’ve always admired what Burberry represents. It’s such an iconic brand with an incredible heritage, yet it still feels young, fresh, and modern. I’m a huge fan of fragrance and love the way it can capture a moment or evoke a memory, so to be part of that story is a dream come true.”
Set to launch in January 2026, the new Burberry Her campaign promises to be as evocative as Dean’s music itself is full of soul, storytelling, and style.
With Olivia Dean at the helm, Burberry Her isn’t just a fragrance. It’s a feeling, a memory, and a love letter to individuality.
