In the Officina, creation is a discipline—focus, concision, the surety of a hand that knows when to stop. Ideas don’t simply appear; they’re engineered. Matter is coaxed into form and function until beauty emerges, not as ornament, but as the clearest, most immediate expression of intent. Whether sculpting a chassis or cutting a coat, the ethos is identical: edit, choose, reduce, decide.
The Gesture of Clarity
For SS26, Creative Director Rocco Iannone answers the moment with restraint. He pulls fashion back to its mission, purpose made desirable and lets form glorify matter. Fabrics are the protagonists: silk canvas, tussah silk, cashmere gauze, silk moiré, Nappa, denim. Colour is a language of materials rather than mood: a symphony of whites, from butter to optical, anchored by rust and magma red. Apart from red, Ferrari’s irreducible heartbeat, hues remain largely intrinsic, the natural tone of each cloth. The silhouette is a clean, vertical line; volumes are engineered to envelop and expand with movement. Precision cutting does the talking so that texture and tactility can be heard.
A Movement in Three Acts
The collection unfolds like a scored performance.
Act I: The Blank Canvas.
There is serenity in the opening: elongated dresses, loose-fitting tailoring, flowing shirts and cargo trousers that skim and streamline. The line is long, the attitude unforced, ease sharpened by discipline.
Act II: The Engine Rev.
Torque and texture arrive in a vigorous interlude of sponged leathers, acid-etched denim, and airbrushed knits. Here, the design vocabulary flexes into bolder, more graphic forms, pieces that feel drafted as much as draped, their surfaces subtly worked like body panels catching light.
Act III: The Silvery Finale.
The close is sinuous, sculptural fluidity in a clean, argent shimmer, an “absolute” that reads as modern armour, or the glint of speed made soft. Reduction resolves into radiance.
What remains is a clothing system, pragmatic, assertive, beautifully legible. Every element is considered for how it operates in life, not just how it photographs.
Instruments, Not Ornaments
Accessories are treated as tools of elegance, precise, functional, and deeply sensual to the touch. Pumps arrive in canvas or intricately corded leather, wrapping the foot with a workshop’s intimacy. Square-toed driving shoes nod to heritage without sentimentality. The bags speak fluent Officina: the soft-edged La Ferrari Dino Bag with rounded profiles; the angular Nello, The Ferrari Tool Case with a draughtsman’s authority. Jewellery references the atelier’s bench with bolts, padlocks, work tools recast as modern talismans. Nothing is “extra”; everything is essential.
The White Room
The show space is a white laboratory, a futurist Officina in which distraction is designed out. Here, the hand and its instruments are the spectacle. Touch is rediscovered, not merely as sensation but as knowledge: the way silk takes a crease, the nap of Nappa under the thumb, the chill of moiré before it warms to the skin. Light is crystalline, revealing unconventional personalities and the instinctive speed of action in both her and him—their drive, will, and physicality made visible in the cut.
Reduction, Amplified
To reduce is not to subtract; it is to heighten. SS26 proves that when you remove the noise, you increase the signal—meaning, emotion, connection. You feel the line of a coat the way you feel a well-tuned steering wheel; you sense the integrity of a dress as you do the balance of a grand tourer through a long, empty bend. The collection’s power lives in this alignment of thinking and making Ferrari’s design intelligence translated from road to wardrobe with uncommon grace.
In a season enamoured with spectacle, Ferrari chooses precision. It’s the quiet confidence of work done properly: edited, honed, resolved and ready to move.
CREDITS SS26 SHOW
CREATIVE DIRECTION: Rocco Iannone
STYLING: Jacob K
HAIR: Duffy
MAKE-UP: Lucia Pieroni
CASTING DIRECTION: DMCASTING
MUSIC: Frédéric Sanchez
SHOW PRODUCTION: Without Production
