Some collaborations transcend industry and step into the realm of cultural mythology. This is one of them.
For Holiday 2025, Charlotte Tilbury, the unrivalled Queen of Glow, unveils her most ambitious campaign to date, starring none other than Celine Dion the eternal voice of resilience, radiance, and reinvention.
Filmed on the otherworldly Planet Star Confidence, Dion performs her iconic anthem “I’m Alive” -a song reborn here as a manifesto of transformation and joy. Tilbury’s vision marries music and makeup into a shared language of empowerment: when beauty and artistry collide, confidence becomes cosmic.
The campaign is not simply a spectacle. It is a philosophy: Tilbury’s belief that beauty is a superpower, and that fragrance, skincare, and makeup are modern talismans of self-belief. This is crystallised in the unveiling of her newest creation Star Confidence Eau de Parfum, a warm floral fragrance designed to capture Dion’s unstoppable luminosity.
Alongside Dion, muses Jourdan Dunn, Quenlin Blackwell and Bella Tilbury embody the campaign’s ethos: a constellation of women whose radiance is amplified through Tilbury’s Magic Gifting Universe a trove of treasures destined to become the season’s most covetable icons.
This is more than a holiday campaign. It is an affirmation of the transformative power of beauty, music, and myth. Dion and Tilbury remind us that to glow, to believe, to feel truly alive, is the greatest luxury of all.
