There are collaborations that make headlines, and then there are collisions that rewire the cultural grid. This November, under the neon halo of the Strip, Disney and Formula 1® ignite a new chapter in live spectacle with a program of fan experiences, bespoke merchandise, and story-led theatre worthy of both empires—debuting at the Las Vegas Grand Prix and radiating outward across the globe.
The overture belongs to the Fountains of Bellagio, where maestro Mickey Mouse conducts a one-night-only performance by Disney Live Entertainment: a choreography of water, music, and pyrotechnics that feels less like an opening act and more like a coronation. Minnie, Donald, Daisy, Goofy, and Pluto step into the slipstream as racing superfans, while the Disneyland Band, in a salute to seventy years of happiness, brings its brassy optimism to the grid for a special national anthem—pageantry tuned to the frequency of speed.
Yet this is more than a glamorous cameo. The “Fuel the Magic” campaign rewrites race weekend as a narrative arc—exclusive content, elevated product, and luminous moments stitched between practice laps and podiums. Pitlane walks with Mickey & Friends preview the ballet behind the barricades; select grandstand guests watch crews at full intensity. Away from the cameras, Mickey and Minnie carry the magic into the community, inspiring Las Vegas kids with the same creativity and courage that built two global icons.
Style, naturally, arrives on cue. In early November, the Disney × Formula 1 capsule lands: an elevated collection that splices the playful wit of Mickey & Friends with the aerodynamic sleekness of the Las Vegas Grand Prix. Expect pieces that read equally well trackside and in transit, graphic precision, tactile polish, a collector’s logic. The line debuts on-site from November 8 at the F1® Las Vegas Hub Presented by American Express inside The Venetian Resort, with select drops arriving on DisneyStore.com in North America. It’s fashion for the pit wall and the private lounge, souvenirs with staying power.
For those not in town, the mise-en-scène travels well. On race day, November 22, 2025, the Las Vegas Grand Prix airs across the ESPN network and app in the United States (international viewers via their local F1 broadcasters), while Disney’s digital storytelling unfolds in parallel—behind-the-scenes vignettes, character-led moments, and clever interactive layers that transform spectators into participants. This is Disney’s gift for intimacy at scale: the sense that the story belongs to you, even when the grandstands are a continent away.
Crucially, Vegas is a prologue, not the full book. “Fuel the Magic” carries through the 2026 and 2027 seasons, promising fresh chapters where motorsport’s relentless innovation meets Disney’s world-building grace. The result feels inevitable: two languages—speed and wonder—spoken as one.
What Arcadia loves here is the calibration. Las Vegas provides the theatre; Formula 1, the physics of awe; Disney, the narrative oxygen that lets every element burn brighter. It’s a weekend that remembers luxury is not just a matter of materials, but of moments: a Bellagio crescendo timed to a V6 downshift; a child’s first glimpse of a pit crew at full tilt; a jacket or tee that holds its charge long after the confetti is swept away.
Follow @mickeymouse and @f1 for the unfolding story and track the conversation via #FuelTheMagic because in a season defined by velocity, the most powerful force may still be wonder.
