Each year, Annabel’s transforms 46 Berkeley Square into a portal of pure imagination — a vision that blurs the boundary between fantasy and the exquisite. For Halloween 2025, the world-renowned private members’ club has unveiled its most audacious spectacle yet: Valhalla. Inspired by the mythic world of the Vikings, the façade is a fiery ode to gods, warriors and the eternal banquet of the afterlife.
From the street, the scene is nothing short of cinematic. A colossal Viking ship appears to burst forth from the façade, its charred timbers illuminated by the dance of flame and shadow. The torn sail — towering and scorched — billows dramatically over the entrance, while molten hues flicker across the club’s Georgian windows. It is at once apocalyptic and divine, setting the stage for what will be the most talked-about celebration of the season.
Inside, the transformation continues. On Friday 31st October, Annabel’s will open its fabled doors for its annual Halloween Party — a night that has become legend in London’s social calendar. This year, guests will enter the mythical realm of Valhalla itself, the hall of the fallen, where gods and mortals gather for endless feasting and glorious battles. Every corner of the Club will pulse with theatricality: immersive set design, captivating performances, and unexpected acts that unfold like scenes from an epic saga.
Tatiana Kharchylava, Creative Director of The Birley Clubs, shares the vision behind this year’s creation:
“For Halloween this year, we wanted to delve into Norse mythology, transforming Annabel’s into a theatrical world of living myth. Members and guests will be transported into another dimension as they step through the striking entrance of our very own Viking warrior ship. Inspired by Valhalla itself, we’ll be feasting, drinking and celebrating like the gods and warriors of old. With a night of unrivalled entertainment and captivating displays, it promises to be one to remember.”
In partnership with Don Julio, the world’s most celebrated tequila, Annabel’s has created an exclusive collection of Viking-inspired cocktails — bold, smokey, and designed to ignite the spirit of the north. Each drink is a modern homage to ancient ritual, best enjoyed beneath the flicker of the club’s infernal glow.
From Monday 27th October, the façade will be revealed — a masterpiece of myth and modern craftsmanship, inviting members and admirers alike to capture the moment. For one week only, the heart of Mayfair becomes the gateway to Valhalla.
A night at Annabel’s has always been an experience. This Halloween, it will be legendary.
