In a landmark collaboration set to redefine the world of luxury jewellery, Sarah Jessica Parker — acclaimed actor, producer, entrepreneur, and philanthropist — has joined Astrea London as Global Creative Director and Founding Partner. Known globally for her trailblazing influence on style and culture, Parker now turns her creative eye toward shaping the future of diamonds, championing a new era of beauty, innovation, and responsibility.
Astrea London, the pioneering fine jeweller leading the evolution of luxury lab-grown diamonds, has become synonymous with craftsmanship and conscience. By welcoming Parker into its creative helm, the brand strengthens its commitment to sustainability and the art of fine design — redefining what modern luxury can and should be.
A Meeting of Visionaries
This dynamic partnership unites Sarah Jessica Parker’s inimitable New York sensibility with the European elegance of Nathalie Morrison, Astrea London’s Founder and CEO. Together, they share a vision that honours the timeless allure of diamonds while embracing innovation and ethical responsibility at every step.
“I have always believed in sustainability and innovation in design. Joining Astrea London feels like a natural step — together, we are embracing the future of diamonds in a way that is both responsible and beautiful,”
— Sarah Jessica Parker
As Founding Partner and Global Creative Director, Parker’s role extends far beyond aesthetics. Alongside Morrison, she will serve as a global spokesperson for the brand, championing Astrea London’s philanthropic mission to dedicate part of its annual income to educational programmes for underprivileged children and other social causes. This synergy of craftsmanship, creativity, and compassion underpins Astrea London’s mission to prove that luxury can be a force for good.
Redefining the Diamond
Astrea London stands at the pinnacle of the high-end lab-grown diamond market, producing only the top 1% of diamonds worldwide — D and E colour, VS2+ stones certified by IGI, GCAL, and GIA. Under Parker’s creative direction, the brand will unveil a collection of twelve cornerstone designs later this year, featuring D–IF grade stones — the rarest 0.01% of all diamonds on Earth — showcasing brilliance and purity unlike anything else in the market.
“Sarah Jessica epitomises timeless style, innovation, and integrity — qualities that define Astrea London,” says Nathalie Morrison. “Together, we will continue to push boundaries, creating jewellery that not only represents the highest craftsmanship but also redefines what it means to own a diamond in today’s world.”
The Evolution of Luxury
Founded just two years ago by Morrison, Astrea London has achieved remarkable growth within its first 18 months, attracting a prestigious shareholder base and expanding internationally. Its exquisite boutiques can already be found at Villa La Coste in Provence, Fairmont Windsor Park, and One&Only Kea Island in Greece. This October, Astrea will mark a bold new chapter with three Dubai openings, including its flagship at the Mandarin Oriental Jumeirah, along with the introduction of the brand’s exclusive Seven Carats Afternoon Tea Experience at its partner laboratory in Dubai.
Astrea’s approach fuses science with art — combining cutting-edge technology with traditional craftsmanship to create lab-grown diamonds that rival the purity and beauty of the rarest mined stones, without ecological or humanitarian compromise. Every Astrea diamond is fully traceable, sustainable, and crafted to the highest ethical standards.
A Brilliant New Chapter
With Sarah Jessica Parker at the creative helm, Astrea London is poised to lead the global transformation of the diamond industry — from mined to mindful, from traditional to technological. Her influence will not only shape the aesthetic direction of the brand but also strengthen its position as a leader in sustainable, socially conscious luxury.
Astrea London’s collaboration with Sarah Jessica Parker celebrates diamonds of unparalleled rarity and radiance — each piece a symbol of elegance, individuality, and integrity. Together, they invite the world to embrace a new generation of luxury: one that shines just as brightly as the stars who wear it — and the future it represents.
