Dior introduces a luminous new chapter in its fragrance story, welcoming Anya Taylor-Joy, Jisoo, and Willow Smith into the legendary universe of Dior Perfumes.
Already established as the faces of Dior Makeup, the trio now expands their relationship with the House through scent each embodying a distinct expression of modern femininity. Together, they represent a new generation of Dior icons: confident, creative, and unapologetically individual.
Anya Taylor-Joy brings cinematic magnetism and red-carpet allure; Jisoo commands global attention as a K-pop phenomenon with unparalleled cultural reach; and Willow Smith offers an introspective, artistic sensibility shaped by music, creativity, and self-expression. Their contrasts are deliberate and powerful.
They each embody one of the new Dior Addict Glow fragrances Peachy Glow, Rosy Glow, and Purple Glow composed by Francis Kurkdjian. The trio of scents captures the radiant spontaneity of youth, blending playful sensuality with an instinctive desire for pleasure. Each fragrance is designed to feel personal, expressive, and joyfully addictive.
More than a fragrance launch, Dior Addict Glow signals a broader beauty evolution. In vibrant, high-energy visuals, perfume enters into conversation with the iconic Dior Addict Lip Glow Oil, created by Peter Philips, blurring the boundaries between scent, colour, and glow. It is beauty experienced holistically worn, felt, and lived.
With Dior Addict Glow, Dior celebrates freedom, emotion, and individuality crafting a sensorial manifesto for a new era. Bold yet effortless, luminous yet intimate, this is Dior Addict reimagined for now.
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