Jo Malone London expands its iconic bath and body universe with the launch of the Care Collection, a refined new range dedicated to intentional self-care and sensorial wellbeing. Launching this month, the collection introduces seven luxurious wellness products designed to restore balance to both body and mind.
Inspired by the ancient Roman baths once found across Britain, the Care Collection reimagines historic rituals through a contemporary lens. These communal sanctuaries of relaxation were designed around water at varying temperatures, guiding visitors through a sequence of rooms from the warm Tepidarium, to the steam-filled Caldarium, and finally the invigorating Frigidarium. Jo Malone London translates this journey into four daily routines, each encouraging a moment of pause, renewal, or revitalisation.
At the heart of the collection is a carefully considered approach to wellness. Each formula is infused with essential oils and ingredients symbolic to Roman culture, while every product is linked to a specific positive emotional state, supported by neurosensorial research a scientific method that analyses emotional responses during product use.
A Curated Collection for Modern Rituals
The Care Collection spans cleansing, exfoliating, moisturising and restorative formulas, each paired with a distinctive aromatic profile:
- Purify Shower Gel – An invigorating cleanser for skin and hair, scented with herbaceous notes of hyssop, myrtle and juniper.
- Enrich Shower Cream – A velvety, comforting wash infused with rose, camomile and cedarwood.
- Enrich Body Balm – A deeply moisturising balm formulated with shea butter and hyaluronic acid for satin-soft skin.
- Restore Body Treatment Scrub – A sugar exfoliator enriched with honey, clove and nutmeg for decadent renewal.
- Restore Body Oil – A nourishing body oil with jasmine, neroli and rosehip essential oils.
- Revitalise Exfoliating Soap – A gently buffing soap scented with lemon peel, bay laurel and verbena.
- Revitalise Body Gel-Cream – A lightweight, hydrating gel-cream infused with bright citrus aromatics.
Each product is designed to be layered or used alone, allowing customers to curate their own ritual depending on mood, time, or need.
British Heritage Meets Holistic Wellbeing
Founded in London in 1994, Jo Malone London is renowned for its understated elegance, unexpected fragrance pairings and distinctly British sensibility. With the Care Collection, the brand moves confidently into the wellness space without compromising its signature minimalism or olfactory craftsmanship.
A modern invitation to slow down, reconnect, and make time for yourself this is self-care, the Jo Malone London way. Jo Malone London Care Collection.
The Care Collection is available at jomalone.co.uk and in Jo Malone London boutiques Nationwide, with prices ranging from £16 to £64.
