Some beauty launches feel destined and Rouge Dior The Luck Lipstick is one of them. Drawing on the House’s long-standing belief in luck, Dior Beauty reintroduces its most iconic red lipstick through a couture, limited-edition collection designed to be worn like a talisman.

Inspired by the symbols Christian Dior famously surrounded himself with the star, the heart, the four-leaf clover and his lucky number eight. The collection transforms lipstick into something personal, powerful and deeply symbolic. Created by Dior Makeup Creative and Image Director Peter Philips, each shade and case is designed to attract confidence, colour and a good fortune.
A Dior Lipstick Designed as a Lucky Charm
This is not just another red lipstick. Each Rouge Dior The Luck Lipstick case is crafted like a piece of couture jewellery, replacing the classic cannage with silver-embossed lucky symbols. The attention to detail doesn’t stop there the lipstick bullets themselves are delicately engraved, making every application feel exciting.
Think collectible, keepsake and statement piece all in one – a Dior lipstick designed to be displayed as much as it is worn.

Eight Red Lipstick Shades, Created to Flatter Every Skin Tone
Red is the colour of power, passion and luck, and Dior Beauty celebrates it with eight expertly developed shades, each aligned with the House’s symbolic number eight. The collection is available in two of Dior’s most iconic formulas:
Rouge Dior Velvet
A soft-focus matte lipstick delivering intense colour with a plush, velvety finish. Known for its comfort and long-wear performance, it’s ideal for those who love a classic matte red with modern ease.
Rouge Dior On Stage
A high-shine lipstick with creamy texture and bold pigment, offering luminous colour with 24-hour hydration. Perfect for anyone drawn to a glossy red lip that still delivers impact.
From cool-toned dream reds to warmer, fiery hues, the palette has been carefully balanced so every woman can find her perfect shade.

Skincare Meets Colour
Beyond pigment and packaging, Rouge Dior The Luck Lipstick delivers on care. Each formula is infused with an extract of red peony flower – a symbol of prosperity – rich in essential fatty acids to help support hydration and the skin barrier. The result? A red lipstick that feels as good as it looks.
Whether chosen for its shade, symbol or lucky number, Rouge Dior The Luck Lipstick is more than makeup it’s a statement of intention. A reminder that beauty can be expressive, meaningful and a little magical.