As the 2026 Formula 1 season begins, Louis Vuitton marks the second year of its official partnership with the sport, continuing its long-standing relationship with global sporting excellence under the banner “Victory Travels in Louis Vuitton.”
The new season opened in Melbourne with the Formula 1 Qatar Airways Australian Grand Prix, following pre-season testing in Bahrain where Louis Vuitton collaborated on the official launch image featuring all 22 drivers across 11 teams.
Throughout the 2026 championship, the House will accompany Formula 1 across the global calendar, presenting specially crafted Louis Vuitton Trophy Trunks at every Grand Prix podium ceremony. In total, 24 trunks will travel the world this season, designed to protect and showcase the sport’s most coveted prizes.
A major moment in the partnership will come in Monaco, where Louis Vuitton becomes title partner of the Formula 1 Louis Vuitton Grand Prix de Monaco 2026 deepening its historic connection with the Principality and the world of motorsport. The House previously created the Monaco Grand Prix trophy trunk between 2021 and 2024 in collaboration with the Automobile Club de Monaco.
The 2026 Formula 1 season also signals a new era for the sport. Updated regulations introduce lighter cars powered by next-generation hybrid engines running on advanced sustainable fuel, placing greater emphasis on driver performance and innovation.
Two new teams will join the grid this year – Cadillac Formula 1 Team and Audi Revolut F1 Team – while new power-unit partnerships see Honda supplying Aston Martin and Ford collaborating with Red Bull. The calendar will also expand with the addition of Madrid, which will host its first Grand Prix from 11–13 September.
Louis Vuitton’s connection to major sporting events stretches back decades. From the FIFA World Cup and Rugby World Cup to the Ballon d’Or and the Olympic Games, the House has long designed trophy trunks for the world’s most prestigious competitions, bringing its heritage of craftsmanship to the moments when champions are crowned.
With Formula 1 continuing to attract a global audience of hundreds of millions, the partnership reflects a natural meeting point between luxury, innovation and the pursuit of victory.
