From supermarket aisles to the electrifying atmosphere of Silverstone, Jim Beam is bringing the spirit of Formula 1® directly to UK consumers this summer. Through its global partnership with the Cadillac Formula 1® Team, the world’s No.1 bourbon is launching a nationwide promotion offering fans the chance to win tickets to the British Grand Prix 2026.
At the heart of the campaign is a simple invitation: step into the world of Formula 1®. As the Official Spirits Partner of the Cadillac Formula 1® Team, Jim Beam is tapping into the anticipation surrounding one of motorsport’s most exciting new entrants, transforming everyday purchases into opportunities to experience one of the most iconic race weekends in the world.
Shoppers can enter by purchasing participating bottles of Jim Beam, including White, Black Cherry, Pineapple and Black. Across selected retailers, prizes include pairs of tickets to the Formula 1® Pirelli British Grand Prix 2026, alongside exclusive Jim Beam x Cadillac Formula 1® Team merchandise and curated cocktail kits designed for summer hosting. Entry details and terms are available in-store, online, and via promotional displays.
The initiative seamlessly blends the energy of race season with Jim Beam’s long-standing role at the centre of social occasions. Whether it’s a Bank Holiday gathering, a race-day watch party, or a relaxed summer evening, the campaign positions Jim Beam as both the drink of the moment and the gateway to something far more memorable – a shared experience that extends beyond the glass.
Yet this partnership is more than a contemporary collaboration. It is rooted in history. Nearly a century ago, Jim Beam himself would place a mason jar of his proprietary yeast – the living foundation of the brand’s signature flavour – in the front seat of his Cadillac each evening, driving it home from the distillery to protect it from fire and the looming threat of prohibition. This quiet ritual preserved a legacy that continues to define the brand today. In a subtle nod to that history, Fred Noe, Jim Beam’s seventh-generation master distiller, still drives a Cadillac – a modern echo of a tradition built on care, consistency, and craftsmanship.
The campaign rolls out from March through to July across major UK retailers, including Tesco, Sainsbury’s, Co-op, Morrisons, and Amazon, each offering consumers the chance to take part during specific promotional windows. Participation may vary by retailer, with some requiring loyalty membership for entry, and all entrants must be aged 18 or over and resident in the UK.
To complement the excitement, Jim Beam also brings the experience home with a collection of easy, crowd-pleasing serves – designed for effortless enjoyment throughout the summer.
The classic Jim Beam and Lemonade offers a refreshing simplicity, while the Kentucky Sunrise introduces a vibrant blend of orange juice and grenadine for a layered, visually striking serve. For those seeking a more tropical note, Jim Beam Pineapple with lemonade delivers a light, bright finish, while the Pineapple Colada leans into indulgence with coconut cream and blended pineapple for a smoother, more decadent alternative.
Together, the campaign captures a sense of momentum – from the hum of the track to the intimacy of shared moments at home. It is a celebration not just of speed and spectacle, but of connection, tradition, and the enduring appeal of doing things well.
Jim Beam and Lemonade
Ingredients:
35ml Jim Beam White Label
150ml Lemonade
Glassware: Tall glass
Method: Fill a tall glass with ice cubes and pour 35ml Jim Beam White Label over the ice and add lemonade. Stir gently to combine the ingredients and garnish your cocktail with a lemon slice.
Jim Beam Kentucky Sunrise
Ingredients:
35ml Jim Beam White Label
15ml Grenadine
100ml Orange juice
Glassware: Tall glass
Method: In a glass with ice, pour Jim Beam White Label and orange juice. Slowly pour the grenadine syrup into the glass. The grenadine will sink to the bottom, creating a beautiful sunrise effect. Use a spoon to gently stir the grenadine into the drink just slightly, creating a gradient effect while still leaving some of the grenadine settled at the bottom. Garnish your Kentucky Sunrise with an orange slice and/or a cherry.
Jim Beam Pineapple and Lemonade
Ingredients:
35ml Jim Beam Pineapple
150ml Lemonade (option to swap for soda)
Glassware: Tall glass
Method: Fill a tall glass with ice cubes and pour 35ml Jim Beam Pineapple over the ice and add lemonade. Stir the ingredients and garnish your cocktail with a pineapple slice or lime wedge. Option to add Pineapple Juice. Replace the lemonade and add pineapple juice over ice with a lime garnish.
Jim Beam Pineapple Colada
Ingredients:
50ml Jim Beam Pineapple
120ml Pineapple Juice
60ml Coconut Cream
Glassware: Highball/ Tall Glass
Method: Add all ingredients, along with the ice, into a blender and mix until smooth. Pour into a tall glass and garnish with a pineapple wedge.
