With research showing that more than 1.3 million blepharoplasty procedures are performed globally each year, UK based clinics are reporting an exponential rise in ‘mini blephs’ and concerns for the eye area. The long term, damaging effects of blue light and screen time are also causing patients to focus on eye area issues; such as skin laxity, dark circles, hooded eyelids, volume loss and crows feet.
Enter Cellure: a new luxury advanced cellular regeneration skincare range that was formulated by Australian born wellness entrepreneur, Sara Douglas, after she suffered the rare eye area condition, ‘Tyndall effect.’ Sara, living in London, visited a luxury clinic for a regular skin booster treatment now commonplace, possibly with ‘microinjections placed too superficially’ causing ‘a bright blue tone under the eyes initially.’ However, the Tyndall effect continued to take hold, ‘drawing water, holding water, blocking tear ducts.’ As the inflammation persists in the skin, ‘pathways like plasmin activity which is associated with increased vascular permeability begin to get involved, which can contribute to fluid retention and prolonged redness in delicate areas such as under the eye.’
Having visited eye specialists and medical clinics to try and drain the tissue fluid and reverse the ruptured blood vessels, nothing apart from salmon derived PDRN based ingredients, had the slightest efficacy. So, Sara began working with a leading US based formulator, creating the Peptide Hydro Lift Serum (Renew + Tighten), an advanced lifting and repair eye serum powered by PDRN and EGF (growth factors) and theCellure range was born. Sara notes ‘when I started researching how to calm and repair the area, PDRN kept coming up as it is not just anti-inflammatory but supports tissue regeneration as well.
Alongside that copper peptides were a focus as they signal renew and repair.’ Not only did the Cellure Peptide Hydro Lift Serum finally relieve the ‘Tyndall effect’ of her eye but also ‘regenerated tissue around the eye area like a light bulb switch on the face.’ The formulation is made from a base serum comprising unique ingredients, such as snow mushroom extract, hyaluronic acid, salmon DNA, copper peptide, PDRN, acetyl hexapeptide-8 met with the advanced technology, Dimethyl Isosorbide (DMI), a pharmaceutical grade delivery agent. Sara explains, ‘the base serum forms a film where the actives actually penetrate into the skin rather than end up on your pillow and that stabilised film paired with the carrier is highly effective to reach deep into the skin epidermis.’
Surprisingly, even after her experiences, Sara is not completely averse to treatments but understands that ‘thicker, healthier, more hydrated skin behaves completely differently. It reflects light better, it moves better, and it ages better.’
So enthused with the transformative effects, Sara has expanded the Cellure range to include the Volufiline Serum and the Tranexamic Acid Peptide Serum all made from the same base formula and utilising the advanced technology but including different actives such as dragon fruit extract. These work individually or as part of a routine to alleviate crevices around the eyes, cheeks, nasolabial folds, lips addressing concerns such as volume loss, melasma, pigmentation, inflammation.
Sara affirms, ‘Cellure was created to rebuild skin at the cellular level – not mask damage at the surface,’ she adds, ‘The eye area does not just need to be treated, it needs to be rebuilt. Once you improve the quality of the skin itself, everything else becomes more subtle, more effective, and often less necessary.’
