The iconic Hilton London Paddington is embracing the festive season in spectacular style this year through a unique collaboration with award-winning global luggage brand Samsonite. Together, they’ve unveiled a dazzling nine-foot Christmas tree installation inspired by all things travel, a fitting theme for one of London’s most historic railway hotels.
Perfectly positioned just moments from the famous Paddington Station. Its prime location places guests a short train ride from Bicester Village’s designer boutiques, moments from central London’s cultural attractions, and only 15 minutes from Heathrow Airport, making it the perfect base for both shopping and jetting off to sunnier climates.
Stepping into the hotel’s grand lobby, guests are greeted by the glistening festive showpiece: a traditional frosted-pine Christmas tree dressed in a rich seasonal palette of red and gold, adorned with glossy Chilli Red and gold Samsonite suitcases, and topped with a supersized red velvet bow as the show-stopping centrepiece.
The installation will be on display until after the New Year celebrations, offering guests and visitors an opportunity to admire and of course offering the perfect photo opportunity next to the tree.
Next week Samsonite and Hilton London Paddington will launch a special social media giveaway to celebrate their festive collaboration. One lucky winner will receive a pair of Chilli Red C-Lite Samsonite suitcases – the 55cm Lite Spinner and the 75cm Lite Spinner, renowned for their sleek silhouette, ultra-lightweight design and signature durability. Alongside the luggage, the winner will enjoy a two-night stay in one of Hilton London Paddington’s newly refurbished suites, perfect for a romantic escape or a stylish city break with a friend.
To enter, follow @mysamsonite and @hiltonlondonpaddington on Instagram, like the giveaway post, and tag a friend you’d take along for your London stay.
And if you need another reason to get involved, Samsonite has just been named Business Traveller’s ‘Best Luggage Brand in the World 2025’, another milestone in a celebratory year for both brands. Hilton London Paddington recently marked its 170th anniversary, while Samsonite celebrates an impressive 110 years of innovative travel heritage.
146 Praed St, London W2 1EE
