In the rarefied world of Maison Louis Vuitton, fragrance becomes more than scent, it’s a sensory voyage. Their Cologne Perfumes collection is a masterclass in escapism, evoking the dreamy haze of the West Coast through delicate accords and bold craftsmanship. At its heart lies Sun Song, a radiant eau de parfum that captures the essence of California in high summer; sunlit, cinematic, and endlessly golden.
A unique fusion between the airiness of a fruity mist and the depth of flowers, each Cologne Perfume in this olfactory escapade tells a tale of light from the tender break of day to the gleam of nightfall. The collection’s aptly-named Sun Song is an anthem to turquoise skies, rays of light reflecting off the sea, and the golden warmth of sun on skin. Designed to herald, enhance, and extend the joys of summer, it is sunshine bottled.
Crafted by Master Perfumer Jacques Cavallier Belletrud, Sun Song offers a sensory portrait of LA’s luminosity and laid-back glamour. In Belletrud’s words, “It’s a Grasse native’s dream to work with the most beautiful of orange blossom extracts: neroli, orange blossom absolute, and a very vivid petitgrain essence.” These sun-drenched florals are lifted by lemon, creating a fresh, spirited harmony. “Sun Song dons the color of summer, but keeps it alive forever,” he explains. “It’s a fragrance that fills with light, where the notes explode and reveal their inner nature.” Gentle musks underscore this blissful composition “sharp lemon accents cut through the bouquet, then musks act like a caress.” The result is a scented melody, radiant and timeless.
When designing the bottle, Alex Israel turned to a bright and fun-loving colour palette. Known for his distinctive, Californian-living-inspired style and vibrant colors, he adorned the case with Summer, an oversized sunglasses lens and one of his most iconic works. Inspired by midsummer’s hues and the artist’s signature gradients, a sunny yellow-orange colour ramp turns the bottle into a true concentrate of light.
The visual world of Sun Song is as evocative as its scent. Even the bottle trunk has been reimagined in translucent plexiglass, a modern twist on Louis Vuitton’s storied travel heritage. Its vibrant transparency conjures the shimmering gleam of sunlight filtered through sunglasses an homage to the endless allure of summer. Adorned with the timeless Monogram motif, it’s a collectible symphony of sunshine, crafted to go wherever the season takes you.
With Sun Song, Louis Vuitton offers more than fragrance. It offers a state of mind: effortless, elegant, and eternally summer.
Parfum de Cologne Sun Song 100ml £260
Fragrance trunk, price upon request
Available from 3rd July 2025 in select Louis Vuitton stores and on louisvuitton.com.
