In a powerful fusion of elegance and engineering, British luxury skincare brand ELEMIS has announced a landmark multi-year partnership with Aston Martin, the iconic automotive marque synonymous with performance and style. The collaboration positions ELEMIS as the Official Skincare Partner of Aston Martin, bringing together two of the UK’s most revered heritage brands in a bold celebration of innovation, craftsmanship, and modern luxury.
This new alliance is set to create a series of immersive, co-branded experiences that reflect the shared values of both companies: precision, quality, and a forward-thinking approach to lifestyle and wellbeing. From high-octane racetracks to serene spa moments, the partnership promises to bridge the worlds of high performance and high-touch skincare.
A New Chapter in Experiential Luxury
The partnership made its public debut at the Goodwood Festival of Speed from July 10–13. Nestled in the heart of one of Britain’s most cherished motorsport events, the mobile spa provided VIP guests, media, and influencers a warm welcome, featuring express facials, in-depth skin analysis, and curated skincare routines designed to restore and refresh.
This unique mobile spa, which also appeared at the British Grand Prix, is part of ELEMIS’ evolving experiential strategy: blending sensorial skincare with elite lifestyle environments.
Next on the calendar is Pebble Beach Concours d’Elegance in August, where ELEMIS will introduce a luxury Pop-Up Spa at the prestigious Aston Martin House. Additional touchpoints are planned globally in the coming months, signalling a deep integration between the two brands across events, hospitality, and curated product launches.
Shared Vision, British Roots
“Excellence, innovation and care are at the heart of everything we do at ELEMIS,” said Sean Harrington, Co-Founder & CEO of ELEMIS. “Partnering with Aston Martin allows us to create immersive skincare experiences that redefine what luxury means in today’s world. It’s a meeting of minds, and a natural fit for two brands that share such a rich British heritage and an eye on the future.”
From Aston Martin’s perspective, the collaboration is a strategic move to enhance its luxury lifestyle positioning.Stefano Saporetti, Director of Brand Diversification at Aston Martin, remarked: “By integrating ELEMIS skincare into our flagship events and venues, we’re not only enriching the Aston Martin experience; we’re also opening our brand to new, discerning audiences. It’s about evolving luxury from a concept of ownership into one of unforgettable moments.”
Setting a New Standard in Brand Collaboration
This partnership represents more than just a co-branded effort; it marks a shift in how traditional luxury brands engage with modern consumers. By aligning skincare and automotive performance, ELEMIS and Aston Martin are creating a blueprint for lifestyle integration that reflects evolving definitions of luxury, wellness, and exclusivity.
As the partnership unfolds across major global platforms, it’s clear that both brands are aiming for more than just visibility; they’re curating a new sensory chapter for luxury, where the thrill of speed and the tranquillity of self-care exist in perfect harmony.
