Time gathers first in the eyes. Not as a sudden arrival, but as a quiet shift, the softening of contours, the slow dimming of brightness, the subtle signs of lives fully lived. It is here, in this most expressive of landscapes, that youth begins to loosen its hold.
Now, Dior Beauty turns its attention to this fragile frontier with a fusion of regenerative science and couture elegance. The result is a new chapter in eye care the Pro-Collagen Shot and Eye Crème innovations designed not simply to restore what time has taken, but to rethink how beauty itself can evolve.
In 2025, Dior’s research arm already renowned for its pioneering work with mother cells ventured into the field of regenerative medicine, collaborating with the Dior Reverse Ageing Board and leading international scientists to understand the mechanisms of youth at their source. Their findings were striking: between the ages of twenty-five and ninety, mother cell respiration decreases by forty percent, while the skin’s energy currency — ATP — falls by nearly half. This decline leads to a sixty-eight percent reduction in the very markers that support collagen production. And the eyes, Dior discovered, bear the brunt of this loss, with eyelid collagen density decreasing by fifty percent by the age of seventy-five.
It is this science that underpins Dior Beauty’s two latest creations: the Pro-Collagen Shot and the Eye Crème. The first is a high-performance treatment inspired by next-generation collagen technologies, formulated to lift and firm the eye area while reactivating the skin’s own structural markers. The second works in harmony with it, offering deep hydration, illumination, and visible renewal through a formula enriched with Dior’s proprietary OX-C Treatment and the Eye Network Complex a blend of chaga mushroom and caffeine that helps awaken and revitalise the entire eye contour.
But what elevates these treatments beyond the ordinary is not just their scientific inspiration, but their clinical precision. Dior’s researchers measured the effects on four key collagen density markers, noting increases of more than two hundred percent in certain types, while eyelid skin tension improved by fifty-seven percent immediately and continued to strengthen week after week. After just one month of use, the eye area appeared firmer, smoother, and significantly more lifted, while dark circles were visibly reduced as though the skin had been granted three extra hours of rest each night.
The experience of using the products has been designed with equal care. The Pro-Collagen Shot glides on with a patented cold-metal applicator, delivering a cooling, sculpting sensation as the formula settles like an invisible patch across the skin. The Eye Crème follows, its texture light yet nourishing, composed of more than ninety percent natural-origin ingredients to bring hydration and luminosity to the most delicate area of the face. Morning and evening, the ritual becomes both a private indulgence and a precise intervention a meeting point between Dior’s couture elegance and the frontier science of regenerative medicine.
To embody this new chapter, Dior turned to Charlize Theron and Venus Williams, photographed by Brigitte Lacombe in an atmosphere of striking minimalism. Two women of undeniable strength and charisma, they capture the spirit of the Dior Capture line: powerful, modern, and endlessly luminous.
With the launch of Pro-Collagen Shot and Eye Crème, Dior Beauty does more than introduce new products. It offers a reimagining of what eye care can be a convergence of science and luxury, performance and pleasure, correction and creation. This is not simply about turning back time. It is about rewriting it entirely.
Dior Capture Pro-Collagen Shot
15ml £72
Dior Capture Eye Creme
15ml £75
