Last night, Christian Dior Parfums transformed London’s iconic Somerset House into Fort Sauvage, an immersive world celebrating ten years of its best-selling fragrance, Sauvage. Guests—including Johnny Depp, the legendary face of Sauvage, along with Felix Mallard, Bassel Khaiat, and the Gallagher family gathered for a night that was part Wild West fantasy, part modern London magic.
Images for Parfums Christian Dior
Photo by Dave Benett Images for Parfums Christian Dior
Arriving along the cobblestoned courtyard, the scene felt cinematic. “Dior” lit up the walls in grand projections, while the warm glow of old British oil lanterns flickered against Somerset House’s historic façade, a moment that felt very London, very British.
Inside, Fort Sauvage unfolded as a full sensory experience. At the Fragrance Bar, guests explored the five moods of Sauvage Eau de Toilette, Eau de Parfum, Parfum, Eau Forte, and Elixir, while sipping cocktails inspired by its bold notes like Calabrian Bergamot and Indonesian Patchouli.
The Wild Theatre screened Jean-Baptiste Mondino’s latest film starring Johnny Depp, with exclusive behind-the-scenes footage, while the Barber Shop offered luxury grooming experiences with Dior’s own experts. At the General Store, visitors could shop Dior’s full fragrance portfolio from Sauvage to Miss Dior and J’Adore making it a true retail-meets-experience space.
For a playful twist, Wild West inspired games like slot machines, roulette, and dice gave guests the chance to win exclusive Dior keepsakes, while live music from Grian Chatten and a DJ set by Betty Belle kept the party going late into the night.
Fort Sauvage is open to the public from September 25–28, 2025 at Somerset House, offering Londoners the chance to step inside Dior’s cinematic Wild West and experience the world of Sauvage like never before.
Book your visit here at Dior.com
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