London’s festive season is about to get even more dazzling. This December, as Covent Garden transforms into a twinkling winter destination, Dyson will open the doors to its first-ever festive experience, Crafted and Gifted by You a spectacular beauty-meets-innovation pop-up celebrating the art of gifting. Running from 11–21 December, this immersive 11-day event promises to be one of the capital’s most exciting holiday highlights.
Set in the heart of The Piazza, the pop-up invites visitors into a world where technology, personalisation, and seasonal glamour collide. Inside, Dyson showcases its pioneering haircare portfolio—including the coveted Amber Silk collection, a limited-edition palette of warm copper, burgundy and champagne tones designed exclusively for the holidays. The beloved Ceramic Pink colour way will also be available to purchase.
A Festive Beauty Wonderland
Guests will be able to explore Dyson’s award-winning hair tools, from the Supersonic™ to the Airwrap™—with Dyson Experts and Stylists on hand for personalised guidance. Those purchasing a tool can pre-book a complimentary 45-minute dry styling session with a Dyson stylist, making the experience not just a shopping trip, but a beauty moment in its own right. A private styling option is also available.
The pop-up has been created to make gifting feel truly special. Each visitor is invited to craft their own bespoke Dyson gift, complete with initial debossing, luxury wrapping, custom tags, and a signature Dyson wax seal. Every purchase comes with a daily wish gift a charming stocking filler that adds a little extra sparkle to the season.
Adding to the magic, guests can enjoy festive activations such as Spin to Win, queue-side surprises, and the whimsical Dyson Wish Box, where visitors can share their holiday hopes though Dyson is keeping what follows a secret until after Christmas.
The Amber Silk Collection: The Season’s Must-Have Beauty Statement
Dyson’s limited-edition Amber Silk range will take centre stage at the pop-up, turning cutting-edge engineering into holiday keepsakes. The line includes:
- Supersonic Nural™ hair dryer (£399.99) — Dyson’s most intelligent dryer, using sensor technology to protect scalp health and enhance shine.
- Supersonic r™ hair dryer (£449.99) — Their most powerful, lightest, and most precise dryer to date.
- Airwrap i.d.™ multi-styler (£479.99) — Now with Bluetooth® technology for personalised styling and new attachments for endless festive looks.
- Airwrap Co-anda 2x™ multi-styler (£579.99) — Featuring Dyson’s fastest motor yet and six styling modes with no heat damage.
- Airstrait™ dryer and straightener (£449.99) — Straightens hair from wet to dry using only air.
Each tool is presented in a luxurious, cushioned case inspired by the Amber Silk palette making every product feel as precious to gift as it is to receive.
Dyson Formulations Complete the Ritual
Also featured is Dyson’s growing formulations range, engineered to be used alongside its devices. The Omega™ nourishing line, powered by Dyson’s Oli7™ blend, offers deep nourishment, while the Chitosan™ styling range, derived from oyster mushrooms, provides flexible, all-day hold. This festive season, Dyson is offering both in a chic Define and Refresh gift set (£41.99)—a perfect companion to any haircare gift.
A New Festive Ritual for London
With its blend of beauty, technology, and festive creativity, Dyson’s Crafted and Gifted by You experience is set to become one of London’s most enchanting seasonal moments. Whether you’re searching for the perfect present, treating yourself to a styling session, or simply basking in Covent Garden’s holiday atmosphere, this pop-up promises a truly magical escape.
Dyson’s Covent Garden experience runs 11–21 December 2025 at The Piazza, WC2E 8RA.
Step inside and let the art of gifting begin.
Book your blow dry slot here before it goes!
