In an era where travel is no longer just about the destination but the transformation it inspires, Shangri-La Group has unveiled a powerful new campaign: Eat Play Love. Designed for seekers of meaning, joy, and deep connection, this collection of curated experiences across the Middle East, Europe, Indian Ocean, India, and the Americas invites guests to embrace travel as a journey of self-discovery.
Whether you’re a solo traveller in search of stillness, a family chasing reconnection, or a couple rekindling romance, Eat Play Love offers a richly layered experience — a reawakening of the senses, where each moment is savoured, each place deeply felt, and every memory, unforgettable.
For the Solo Soul: Travel Inward
Solo travel is soaring, and not just for adventure, but introspection. With 71% of solo travellers being women (according to Virtuoso), Shangri-La’s offerings provide a chance to reconnect with oneself in luxurious, thoughtful ways.
In Toronto, take a culinary journey with one of Shangri-La’s top chefs through the iconic St. Lawrence Market. With a $100 gift card in hand, guests are encouraged to taste their way through the city’s multicultural heritage, one artisanal delight at a time.
In New Delhi, history and heart meet on a private guided tour through Lutyens’ Delhi. After exploring the grandeur of India Gate and Janpath Market, guests return to a copy of Eat, Pray, Love and a handwritten note — a poetic tribute to the beauty of falling in love with your own story.
In Dubai, find serenity through sunrise yoga and reflective moments with refreshing wellness treats — an invitation to listen inward and recalibrate in calm luxury.
For the Family: Play, Learn, Reconnect
Forget rigid itineraries. Shangri-La encourages families to disconnect from screens and reconnect with each other through immersive, intergenerational experiences.
In Sri Lanka, parents and children dive into the vibrant culinary culture with a joyful Hopper-Making Experience. Guided by chefs in a breezy open-air kitchen, families craft traditional bowl-shaped pancakes before feasting together with mocktails in hand.
In Mauritius, hop on an e-bike for the Market Discovery Tour, pedalling through sleepy fishing villages and vibrant markets — complete with coconut water breaks, street food samplings, and a chorus of local storytelling.
And in Muscat, a nostalgic Polaroid Family Photoshoot captures golden hour moments in lush gardens and on sun-kissed beaches, sending guests home with ten instant keepsakes — printed proof of joy shared.
For the Romantics: Rekindle Connection
Whether it’s a first spark or a rekindled flame, Eat Play Love nurtures togetherness in intimate, unforgettable ways.
In Istanbul, couples can dine where East meets West — on a private terrace perched above the Bosphorus. As the sun sets, a bespoke three-course dinner by Executive Chef Giovanni Terracciano blends Italian romance with Turkish soul, all beneath the stars.
In London, couples staying at Shangri-La The Shard can lace up for a guided walking tour through Maltby Street Market, Bermondsey High Street, and Borough Market. With stops for cheese and beer tastings, it’s a journey for both palate and heart.
And in Paris, at CHI, The Spa, couples can melt into a 90-minute Rebalancing Massage before retreating into the spa’s tranquil sanctuary. A shared moment of deep connection in the City of Love, where serenity replaces stress and presence replaces distraction.
From e-bike adventures in Mauritius to culinary strolls in Toronto and massages in the heart of Paris, Eat Play Love is more than a campaign — it’s a manifesto for meaningful travel. Shangri-La isn’t just inviting you to check into a hotel; it’s inviting you to check in with yourself.
So whether you’re travelling solo, as a family, or in tandem with someone you adore, this is your invitation to explore the world and fall in love with life all over again. What are you waiting for?
