Guerlain unveils the Blooming Denim Spring 2026 collection, a luxury beauty collaboration with Nona Source, redefining sustainable design through upcycled couture denim. The collection reimagines the maison’s most iconic creations; Rouge G, Ombres G, Météorites, and KissKiss Bee Glow Oil through a circular, craft-led lens.
By transforming denim offcuts from prestigious couture houses into collectible beauty cases, Guerlain reinforces its commitment to responsible luxury, innovation, and artisanal excellence.
A Sustainable Luxury Beauty Collaboration
Denim sits at the heart of the Blooming Denim collection a material long celebrated by fashion designers and reinterpreted here as a precious, upcycled resource. Known for its water-intensive production, denim is reimagined by Guerlain as a virtuous raw material with high creative potential.
Working with Nona Source, a leader in circular luxury founded in 2021, Guerlain elevates deadstock fabrics through dyeing, embossing, embroidery, and gold screen-printing. Each piece is unique, reflecting both craftsmanship and environmental responsibility.
Rouge G Blooming Denim Lipstick Cases
Guerlain’s iconic Rouge G lipstick appears in three limited-edition upcycled denim cases inspired by the maison’s floral heritage:
- Denim Flora – blue denim scattered with delicate floral motifs
- Cherry Blossom – soft pink denim inspired by spring flowers
- Red Rose – bold red denim embossed with sculptural rose petals
Six revived shades from Guerlain’s colour archives join the Rouge G palette in velvet matte and satin finishes.
Ombres G Denim Blossom Eyeshadow Palette
Created exclusively for Spring 2026, Ombres G features a new highly pigmented eyeshadow harmony housed in a blue denim case embroidered with floral designs and gold accents.
The quad includes:
- A holographic denim blue metallic shade
- Bronze and gold metallic tones inspired by jean hardware
- A floral pink matte shade with an ultra-velvety texture
Météorites Blooming Glow Limited Edition
Guerlain’s cult Météorites pearls are reimagined in a pink denim case adorned with floral embroidery and gold screen-printing. The Blooming Glow edition revisits the best-selling 02 Cool/Rosé harmony with the addition of a blue pearl inspired by denim.
Formulated with 95% naturally derived ingredients*, the light-revealing pearls correct imperfections and deliver a soft-focus glow.
KissKiss Bee Glow Oil New Shades
The KissKiss Bee Glow Oil, formulated with 92% naturally derived ingredients* including Corsican honey, royal jelly, and propolis, launches in two new floral shades:
- Blooming Glow 209 – a pink-mauve shade inspired by lilac
- Dahlia Glow 878 – a deep red-brown shade inspired by black dahlia
The nourishing lip oil delivers 24-hour hydration and a plumping, glossy finish.
When Luxury Beauty Meets Circular Design
With the Blooming Denim Spring 2026 collection, Guerlain demonstrates how sustainability and luxury craftsmanship can coexist without compromise. By partnering with Nona Source, the maison transforms upcycled materials into objects of beauty, reinforcing a modern vision of luxury that is thoughtful, creative, and enduring.
