Beneath a glowing canopy of lights spelling DIOR, the scene opens in a haze of gold and smoke, an invitation into fantasy. In the newly released behind-the-scenes footage of Dior Beauty’s Circus of Dreams campaign, every frame hums with theatrical magic and beautiful artistry.
At the centre of it all is Anya Taylor-Joy, radiant in a crimson suit, and Deva Cassel, ethereal in black and ivory. Together, they move like dual muses -ringmasters and oracle- choreographing a celebration that feels at once nostalgic and new. In one striking image, Anya lifts Deva’s hand toward the light, the gesture both sweet and commanding, framed by the soft drift of stage smoke and the glow of vintage lighting.
Behind the lens, Peter Philips, Dior Beauty’s Creative and Image Director for Makeup, conjures his own kind of performance. The footage shows him at work, brush in hand, layering The Plum Look; a mix of deep purples and gleaming mauves that shimmer like velvet under the lights. Close-ups reveal the precision of his vision: crystal-pinned finger waves, eyes washed in iridescent lilac, lips brushed with luminous rose.
A particularly cinematic moment sees Deva applying lipstick before the mirror, her sequined cap catching the glow of backstage bulbs. It’s a portrait of transformation.
Around them, the Circus of Dreams unfolds: contortionists and fire-eaters, a cascade of gifts, and Dior’s emblematic fragrances J’adore, Miss Dior, Sauvage each appearing like characters in the spectacle. The grandeur of the circus becomes Dior Beauty’s stage for celebration, wonder, and self-expression.
What these behind-the-scenes glimpses reveal is not just the craft behind the glamour, but the heart of Dior’s storytelling. Beauty here is performance layered, luminous and alive. The campaign’s dreamscape captures the house’s timeless duality: elegance grounded in fantasy, modernity woven through magic.
This holiday season, Dior invites us beneath the tent to watch, to dream, and to believe once more in beauty’s power to enchant.
