In the realm of luxury, few names command reverence like LOUIS XIII Cognac. Fewer still can claim a home as iconic as Harrods. Since 2016, these two powerhouses have shared an address beneath the famous green awnings of London’s most prestigious department store. It is a partnership steeped in history, elegance, and shared values—a meeting of two legends who understand that true luxury is not merely purchased but experienced.
In 2022, this collaboration reached a sublime crescendo with the opening of a dedicated LOUIS XIII boutique inside Harrods—an immersive, jewel-box space devoted to the heritage, terroir and craftsmanship of the world’s most celebrated cognac. Now, in 2025, this partnership turns a thrilling new page with the unveiling of a reimagined LOUIS XIII boutique, one that brings the spirit of the Grande Champagne terroir to life in the heart of Knightsbridge.
Walking into this newly transformed space is akin to stepping into an intimate salon where every detail tells a story. The boutique distils the essence of LOUIS XIII—a cognac born from century-old craftsmanship and the rarest eaux-de-vie—into a sensory journey. Here, the amber tones of ancient cognac shimmer beneath soft lighting, delicate aromas beckon the senses, and the history of the maison unfolds in layers, much like the tasting notes of the cognac itself.
To celebrate this new chapter, LOUIS XIII has released a string of exclusive creations, each one a tribute to the enduring connection between the maison and Harrods. Last year marked a dual celebration: Harrods’ illustrious 175th anniversary and the maison’s own monumental 150th year. For this extraordinary moment in time, LOUIS XIII unveiled the 175th Anniversary Edition, a first-of-its-kind retailer-exclusive Classic Cognac encased in a dazzling gold leaf coffret, engraved with Harrods’ iconic Grade II-listed silhouette—a fusion of French artistry and British heritage, destined for connoisseurs and collectors alike.
This year, LOUIS XIII pushes the boundaries of luxury further with a bold, modern icon: the Drop Green Case Edition, available exclusively at Harrods. Limited to just 250 pieces worldwide, it represents the maison’s first retailer-exclusive edition of The Drop. Housed in Harrods’ signature green leather case, this precious 1cl decanter offers an entirely new expression of indulgence—spontaneous, playful, and deeply luxurious. It captures the spirit of contemporary luxury in a size made for today’s dynamic lifestyles while honouring the century-spanning craftsmanship that defines LOUIS XIII.
Speaking on the unveiling, Anne-Laure Pressat, Executive Director of LOUIS XIII, reflected: “The Harrods The Drop Exclusive pays tribute to our long-lasting commitment to the world’s leading luxury retail destination—Harrods.” In just a few words, she encapsulates the union of tradition and modernity that lies at the heart of this enduring partnership.
Beyond its curated collections and rare editions, the LOUIS XIII boutique offers something even more rare in today’s world: the luxury of personalisation. Within this serene enclave, guests can indulge in bespoke engraving services, transforming their decanter, The Drop case, or glassware into a personal heirloom. Each engraving is a quiet declaration of individuality, a mark that elevates an already extraordinary purchase into a piece of living history.
From collectors securing a limited edition release to first-time visitors discovering the rich heritage of LOUIS XIII, the boutique invites each guest to embark on a tailored journey through time and terroir. It is this attention to detail, this reverence for both history and the individual, that defines LOUIS XIII’s approach to luxury.
In an age of transient trends, LOUIS XIII and Harrods stand together as monuments to the enduring power of legacy. Their shared journey is a masterclass in how tradition and innovation can not only coexist but elevate one another—offering a vision of luxury that transcends fashion and enters the realm of the eternal.
For those who seek not just to own, but to experience the very essence of craftsmanship, the reimagined LOUIS XIII boutique at Harrods awaits.
Harrods, 87-135 Brompton Rd, London SW1X 7XL
