NARS Cosmetics ushers in a new chapter with the announcement of Kaia Gerber as its latest Global Brand Ambassador a pairing that feels less like a casting and more like a natural continuation of a shared visual language.
A longtime collaborator and muse to Founder and Creative Director François Nars, Gerber represents a modern incarnation of the timeless beauty archetype the brand has always championed. She has walked the world’s most influential runways and fronted the most prestigious fashion titles just as François has shaped the beauty behind them.
Gerber will make her official debut for the brand in the Afterglow Lip Balm campaign, launching January 2026, photographed by François Nars himself. The imagery taps into the electricity of another era when supermodels were not just faces, but forces.
Beyond the runway, Gerber’s influence spans film, television, and culture, including her literary platform Library Science, which champions emerging creative voices. At the intersection of fashion, beauty, and intellect, she brings a depth that feels distinctly now yet unmistakably classic.
Effortless, luminous, and quietly powerful, Gerber embodies the essence of NARS: beauty as attitude, artistry as instinct, and icons defined not by trends but by presence.
Kaia Gerber wears the Afterglow Lip Balm Available 26 January 2026 | £28.50
