Louis Vuitton’s Winter Reverie Lights Up the Season
There’s a particular kind of magic that arrives with winter, when the city glows under frosted skies and even the ordinary feels touched by wonder. This year, Louis Vuitton captures that very spirit with Le Voyage des Lumières, a cinematic holiday campaign that turns the streets of Paris into a constellation of light and memory.
Shot and directed by the visionary Jonas Lindstroem, the film unfolds like a dream beginning in Asnières, the birthplace of Louis Vuitton’s legendary craft. From within a classic Malle Courrier trunk, a single lantern takes flight, gliding through the Parisian dusk before ascending into an ethereal voyage across snow-kissed landscapes.
Under skies brushed with the aurora borealis, friends gather around the glow of a bonfire playing backgammon, sharing laughter, or losing themselves in music from a glowing Music Trunk. A couple lingers by a frozen lake, their breath mingling with the mist of the evening. It’s a tableau of warmth and wanderlust a nod to the timeless romance of travel that lies at the heart of Louis Vuitton.
The journey culminates in a return to the Pont Neuf, where thousands of lanterns rise into the Parisian night a breathtaking homage to light, love, and craftsmanship. In the final, luminous moment, a mother and child stand hand in hand, eyes lifted to the sky a reminder that wonder is never out of reach.
Throughout Le Voyage des Lumières, the House’s icons appear like talismans of modern luxury: the black My Capucines, the red Speedy P9, the sculptural Side Trunk, and the adventurous Christopher backpack. Each piece speaks of movement and legacy the poetry of travel reimagined for today.
Completing the dreamscape, Louis Vuitton’s Colour Blossom and Damier jewellery collections shimmer with the elegance of stars, while the Imagination and Attrape-Rêves perfumes evoke the scent of distant horizons a sensory voyage in themselves.
In true Louis Vuitton form, Le Voyage des Lumières is more than a campaign it’s a celebration of the season’s quiet beauty and the enduring art of creation.
