There are few names that resonate across both the worlds of fashion and sport quite like Louis Vuitton. Over the decades, the iconic Maison has seamlessly woven itself into the fabric of global sporting culture, crafting exquisite trunks that carry the world’s most coveted trophies.
This weekend, that tradition shone brightly at Silverstone. On 6th July 2025, the FORMULA 1® QATAR AIRWAYS BRITISH GRAND PRIX became the latest stage for Louis Vuitton’s artistry. The trophy for the winning driver, beautifully encased in a Louis Vuitton Trophy Trunk, was awarded to McLaren star Lando Norris, who thrilled the British crowd with a dazzling victory in the twelfth race of the season.
The Art of Travel Meets the Art of Victory
The trunk itself was far more than a vessel. Specially designed to protect and showcase the prestigious trophy, the Louis Vuitton Trophy Trunk was present at pivotal moments throughout the Grand Prix—from the electric tension on the starting grid, to the stirring national anthem, and finally, the euphoric podium celebration. Each sighting was a reminder of Louis Vuitton’s devotion to craftsmanship, innovation, and the timeless “Art of Travel.”
Louis Vuitton’s ties with Formula 1® reflect a broader narrative woven through the Maison’s history. Since its first sports partnership with the America’s Cup in 1983, Louis Vuitton has lent its savoir-faire to some of the world’s most prestigious competitions: the FIFA World Cup™, Roland Garros, NBA, Rugby World Cup, Ballon d’Or®, the Olympic & Paralympic Games, and many more. The message is clear: victory travels in Louis Vuitton.
A Bold New Signature
In a further homage to speed and spectacle, Louis Vuitton unveiled a revamped graphic signature for its Official Partnership with Formula 1®. Custom-designed logos adorned Silverstone’s on-track signage, evoking motion, heat, and the raw velocity of racing. It’s an inspired fusion of heritage luxury and modern adrenaline—two realms where Louis Vuitton thrives.
Timeless Heritage, Ever-Evolving Vision
Founded in 1854, Louis Vuitton has always blurred the boundaries between elegance and innovation. From luggage and leather goods to ready-to-wear, watches, jewellery, and fragrance, every creation reflects the Maison’s meticulous attention to detail and dedication to excellence.
At Silverstone, Louis Vuitton once again proved that true luxury isn’t static—it travels, it evolves, and sometimes, it races at over 200 miles per hour.
