There’s something about the start of a new year that calls for a fresh kind of icon, someone quietly compelling, modern yet timeless. Introducing Gracie Abrams, announced as the newest muse of Chanel Fine Jewellery, fronting the House’s iconic COCO CRUSH collection.
It’s a meeting that feels instinctive rather than orchestrated. Abrams’ rise has been shaped by emotional clarity, a trajectory defined by intimacy and resonance. Since her debut in 2019, the Grammy® nominated singer-songwriter has steadily emerged as one of the most compelling voices of her generation.
From Minor and This Is What It Feels Like to her acclaimed debut album Good Riddance, and most recently The Secret of Us, Abrams has transformed vulnerability into strength, earning a Best New Artist nomination at the 66th Annual Grammy Awards along the way.
That same assured sensibility now finds expression in fine jewellery. COCO CRUSH defined by its sculptural quilting, clean lines, and graphic elegance has always represented independence and classical style. These are pieces designed to be worn freely, layered effortlessly, and lived in. Abrams embodies that philosophy with ease. Jewellery not as ornament, but as a lifestyle.
Her natural confidence and distinctive calm perfectly reflect the spirit of the collection, with the new campaign set to be unveiled on January 13, 2026. It’s a moment that feels especially right for the New Year: refined and chic. Very CHANEL.
In Gracie Abrams, Chanel aligns with a muse who speaks to a generation that values authenticity as much as artistry. It’s a modern crush of understated, enduring, and unmistakably powerful. Proof, perhaps, that some encounters really are meant to be worn forever.
#CocoCrush #CHANELFineJewelry #SomeEncountersYouWearForever
