rhode has announced the launch of two new skincare essentials designed to wake up tired skin and boost natural fullness Caffeine Reset, a sculpting cream face mask, and Peptide Lip Boost, a plumping lip mask with Anok Yai starring in the campaign.
Bringing together clinically backed formulas and fashion-forward imagery, the latest launch reinforces rhode’s focus on high-performance skincare that delivers both instant and long-term results.
Anok Yai Leads the Campaign
Fronting the campaign is Anok Yai, who was named Model of the Year 2025 by the British Fashion Council. Her involvement signals rhode’s continued alignment with global fashion authority and modern beauty culture.
Known for her sculptural features and commanding presence, Yai embodies the core promise of the launch: energized skin, visible lift and naturally full lips. The campaign imagery reflects a confident, minimal aesthetic that mirrors the brand’s elevated and accessible approach to skincare.
What Is Caffeine Reset?
Caffeine Reset £38 is a sculpting cream face mask designed to visibly lift, depuff and refresh tired-looking skin in minutes with results that last throughout the day.
Formulated to give skin an immediate pick-me-up, the mask helps the complexion appear more awake, energised and radiant, making it ideal for mornings, pre-event prep or whenever skin feels dull or puffy.
Key Benefits
- Visibly sculpts and lifts skin instantly and all day
- Reduces the appearance of puffiness
- Enhances radiance and hydration
- Leaves skin looking refreshed, supple and energized
How to Use
Apply a generous layer to clean, dry skin and leave on for 10–15 minutes. Gently rinse off excess product and pat skin dry. Use once daily or as often as desired. Follow with Pineapple Refresh, Glazing Milk, Peptide Glazing Fluid, and Barrier Restore Cream or Barrier Butter.
Caffeine Reset: Key Ingredients
- Caffeine – Coffee bean derivative to reduce the appearance of puffiness
- VBE (Vanillyl Butyl Ether) – Invigorates skin to make it look more awake
- Peptides – Help brighten and improve radiance in tired-looking skin
- Poppy Extract – Skin-firming ingredient derived from poppy flowers
Immediately after use, 96% agreed skin looks refreshed and more awake, while 93% said skin feels lifted and less puffy. After eight hours, 100% reported skin felt soft and supple, with skin appearing visibly glowy.
Clinical testing confirms the formula visibly sculpts skin instantly and throughout the day, while enhancing radiance, hydration and supporting the skin barrier.*
What Is Peptide Lip Boost?
Peptide Lip Boost (£23) is a rich, balmy lip mask that delivers instant fullness while improving lip texture and volume over time. The formula has a subtle rosy hue that applies clear, leaving lips looking bouncy, plump and cushiony-soft. Designed for day or night use, it can be worn as part of an everyday routine or as an overnight lip treatment.
Peptide Lip Boost is available in Sugarmint, a sweet and refreshing mint scent, or unscented for those who prefer to skip fragrance.
Peptide Lip Boost: Key Ingredients
- Multipeptide Complex – Four peptides help support visibly fuller-looking lips
- Konjac Hyaluronic Acid Complex – Improves the look of lip volume over time
- VBE (Vanillyl Butyl Ether) – Provides a tingly-yet-comfortable plumping sensation
- Smoothing Amino Acids – Moisturise and help visibly soften lip lines
Consumer & Clinical Results — Peptide Lip Boost
Immediately after application, 97% agreed lips look bouncy and feel cushiony-soft, with 94% saying lips appear plumper and more hydrated. After two weeks of continued use, 100% reported lips feel smoother, while 94% agreed lips look fuller with improved volume.
Clinical testing confirms the formula visibly plumps lips instantly and over time, delivers all-day hydration, and improves lip texture with continued use.*
Why This Launch Matters
With Caffeine Reset and Peptide Lip Boost, rhode continues to build a skincare wardrobe focused on visible results, clinical backing and effortless daily use. Paired with Anok Yai’s fashion authority and the brand’s minimalist aesthetic, the launch positions rhode firmly at the intersection of performance skincare and modern luxury beauty.
Caffeine Reset and Peptide Lip Boost will be available to purchase on February 9th at 6pm GMT at rhodeskin.com .
