Space NK, the renowned destination for beauty enthusiasts, is set to light up Oxford Circus with its newest flagship store—a bold new chapter in the brand’s storied history. The central London locale, which takes over the space formerly occupied by the iconic Hus of FRAKTA, promises to be much more than just a store—it’s a vibrant beauty playground designed to dazzle and inspire.
Andy Lightfoot, CEO of Space NK, shared his excitement about the move: “An iconic location for our new central London flagship store,” he declared, emphasizing the store’s pivotal role in redefining beauty discovery for the modern shopper. Covering 4,600 sq. ft at 214 Oxford Circus, this single-floor haven is crafted to provide an immersive experience where both long-time fans and new customers can explore the very best that beauty has to offer.
Expect to find a curated mix of new and in-demand brands alongside exclusive product launches available only at this location. But the real showstopper is the innovative “PlaySpace” concept—a dedicated area tailored to the community’s desires and crafted to transform the way we interact with beauty products. More details on this exciting feature will be revealed in the coming weeks, and anticipation is already building!
This flagship isn’t just about the beauty products—it’s a bold statement of ambition as Space NK celebrates 30 years as a leading British beauty retailer. With this move, they are pushing the boundaries of in-store shopping and inviting customers to embark on an extraordinary beauty journey right in the heart of central London.
Joining in on the excitement, Jenna Grader, Head of Real Estate Investments at Ingka Investments, remarked, “The Oxford Circus site is a key part of our vision for the future of retail, and we welcome Space NK to this dynamic location as they bring their own unique customer experience to the area.”
Stay tuned for more updates on the PlaySpace experience and get ready to explore a world where beauty innovation meets an unparalleled shopping adventure—all at Space NK’s new flagship at Oxford Circus.
