In the heart of Cheltenham, nestled along the elegant Promenade, No.131 stands as a beacon of refined British style. Set across three beautifully restored Georgian townhouses, this boutique hotel captures the essence of modern luxury while celebrating its historic roots. Owned by entrepreneurial couple Jade and Julian Dunkerton. If you’re an avid fan of Holland Cooper, a lover of British luxury, or simply in search of an epic weekend getaway, then No.131 is the place for you. Combining chic interiors, exceptional dining, and a fashion-forward edge, it’s where style meets substance in the heart of the Cotswolds.
Each of No.131’s rooms tells its own story, with unique interiors that combine classic elegance and modern comfort. From rich textiles and bold art to carefully curated details, every space exudes individuality. For families, the opulent and spacious family rooms offer a perfect blend of sophistication and warmth. Cosy movie nights, indulgent room service, and thoughtful touches for little fashionistas make it an inviting retreat for guests of all ages. By day, the hotel’s central location provides easy access to Cheltenham’s boutiques, parks, and the rolling Cotswold countryside, creating the ideal backdrop for a memorable family getaway.
Coat – Full Length Marlborough Trench Coat, Tawny £849
Cap – Baker boy, Charlton Tweed £79
Boots – Marlborough Knee Boot, Black £425
Suitcase – Knightsbridge Large Suitcase, Black Croc £399
Clutch – Belgravia Clutch Bag, Crystal £499
Candle – Double Wick Candle, Signature No.1 £129
Introducing the ‘Stay in Style’ Package
For those with an eye for fashion and an appreciation for timeless British craftsmanship, No.131 now offers a new and exclusive experience, the ‘Stay in Style’ package. This unique collaboration with Holland Cooper, Jade Holland Cooper’s iconic fashion label, allows guests to enjoy a luxurious stay paired with a VIP personal styling session at the Holland Cooper boutique, just a short drive away at Dowdeswell Park. Upon arrival at No.131, guests are greeted with a glass of champagne before settling into their beautifully designed room for an overnight stay. The experience continues the following day with breakfast on The Terrace and a signature Holland Cooper room spray to take home as a keepsake.
At the boutique, guests are welcomed with a glass of fizz and invited to meet expert stylists for a fully personalised session, tailored to their individuality. Whether curating a timeless capsule wardrobe or seeking the perfect outfit for a special occasion, every detail reflects the essence of the Holland Cooper lifestyle, polished, confident, and unapologetically British. More than simply shopping, this is a luxury fashion experience designed to inspire and elevate, set within the elegant surroundings of one of Cheltenham’s most stylish destinations.
Suitcase – Knightsbridge Large Suitcase, Black Croc £399
Holdall – Regency Holdall, Black £199
A Culinary Destination at the Heart of Cheltenham
Beyond its beautiful bedrooms, No.131 has evolved into a true culinary destination, where food, flavour, and atmosphere come together effortlessly. From long lunches to lively late-night gatherings, the hotel’s restaurants and bars offer an ever-changing rhythm of experiences that make it a go-to hotspot for unforgettable Friday and Saturday nights. The hotel’s commitment to sustainability shines through in The Green Menu, a farm-to-fork dining experience showcasing weekly seasonal dishes sourced from local farms. Each menu celebrates the finest regional produce, ensuring every meal feels fresh, thoughtful, and full of flavour. Sundays are reserved for indulgence with The Ultimate Sunday Lunch, where tradition meets modern flair in a relaxed yet refined setting.
Guests can also discover YOKU, a stunning Japanese restaurant inspired by Tokyo’s sleek nightlife. With its elegant décor, exquisite dishes, and sophisticated bar, YOKU offers a dining experience that’s both vibrant and intimate. Just next door, Bar Tokyo continues the journey with cocktails infused with Japanese flavours and artistic presentation, the perfect pre- or post-dinner indulgence within one of Cheltenham’s most stylish destinations.
A True Expression of British Luxury
From its stylish interiors and world-class dining to its deep connection with fashion and culture, No.131 is more than a hotel, it’s a lifestyle destination. Whether it’s a chic weekend escape, a solo retreat, or the exclusive Stay in Style experience, guests are invited to immerse themselves in a world where heritage meets modern glamour. Perfectly suited for couples, individuals seeking a little indulgence, and even families looking for understated comfort, No.131 captures the essence of contemporary British elegance in every detail.
Coat – Gatcombe Full Length Trench Coat, Stone £699
Scarf – Stirrup Silk Scarf, Black Emerald £149
Suitcase – Knightsbridge Large Suitcase, Black Croc £399
131 Promenade, Cheltenham, GL50 1NW
