In the grand tradition of Louis Vuitton’s gentleman adventurer, Jude Bellingham steps out of the stadium and into the sartorial spotlight for the House’s Men’s Spring-Summer 2026 Formalwear Campaign. The English midfield maestro already an icon of his generation lends his innate elegance to a collection that redefines modern tailoring for the man who moves through the world with both purpose and poise.
Captured through the lens of Arnaud Lajeunie, with moving imagery by Robbie Mailer-Howat, the campaign is a study in contemporary dandyism, shaped by Pharrell Williams’ unerring eye for individuality. Stylist Matthew Henson drapes Bellingham in a wardrobe that moves seamlessly between realms: the precision of timeless businesswear, the sensuality of superfine evening attire, and the effortless ease of modern suiting in marine blue patina and beyond.
The reimagined LV Aerogram accessories line rendered in waxy grained calf leather with discreet matte hardware acts as a talisman of refined travel. The Boarding Messenger, Keepall 50 and 35, and Duo Pouch are not mere carryalls; they are companions for an existence lived between airport lounges, after hours dinners, and the quiet spaces in between.
There is a richness here that goes beyond fabric and cut. It is in the way Bellingham inhabits each look not as an athlete in borrowed clothes, but as a man whose command of style is as natural as his command of the ball. The campaign speaks to the Louis Vuitton man: global, exacting, unwilling to compromise on either beauty or function.
Available in Louis Vuitton boutiques from August 28, 2025.
