London is officially sliding into its most enchanting season. The Christmas lights have begun their glittering march down Oxford Street, the windows of Fortnum’s are dressed in velvet ribbons and gold, and the familiar notes of Have Yourself a Merry Little Christmas have already found their way into stores. It can only mean one thing: the Harry Potter marathons have begun.
Every year, as fairy lights flicker and breath clouds the city air, fans across Britain hit play on The Philosopher’s Stoneand make their way, film by film, toward Christmas at Hogwarts. A meme doing the rounds last week reminded everyone that there are only seven Sundays until Christmas, urging: “Start your marathon this Sunday.”
And this year, there’s a new way to step into the wizarding world no portkeys, fireplaces or broomsticks required. ROJA London, Britain’s most decadent perfumery house, has joined forces with Warner Bros. Discovery Global Consumer Products to unveil a Harry Potter inspired fragrance collection.
The Scent of Sorcery
For perfumer Roja Dove, scent has always been a kind of alchemy an invisible art that conjures entire worlds from a single breath. It’s a concept that slips seamlessly into the wizarding vernacular: each note a spell, each accord a little story of its own.
The collection’s star is the Harry Potter Burlington 1819 Limited Edition, an olfactory tribute to Hogwarts School of Witchcraft and Wizardry. It opens with sparkling grapefruit and ginger, grounded in tobacco and amber, a fragrance that feels equal parts candle-lit Great Hall and late-night library escapade.
For those who prefer to dabble in a touch of every House, The Art Collection Travel Set offers four potions, each capturing a different facet of the Hogwarts spirit:
- Gryffindor — Patchouli, amber and vanilla: warm, brave and incandescent.
- Hufflepuff — Chamomile, magnolia and tea: gentle, loyal and quietly enduring.
- Ravenclaw — Rose, moss and carrot seed: wise, ethereal and curious.
- Slytherin — Sandalwood, orange blossom and rose: sleek, ambitious, and dangerously refined.
Each vial bears the signature precision of ROJA’s house style crafted in England, dressed in detail, and steeped in understated opulence.
rojalondon.com and Burlington Arcade, the collaboration brings together two cornerstones of British imagination: the fantasy of Hogwarts and the finesse of Mayfair perfumery.
So as the city glitters in gold and green, and another round of Philosopher’s Stone plays softly in the background, one thing is certain: this Christmas, the scent of sorcery is most definitely in the air.
Harry Potter Burlington 1819 Limited Edition £375 100ml £225 50ml
The Art Collection Travel Set £210 4x10ml
