It is not hard to establish an interior décor business because there are very few entry barriers. However, making it sustainable and profitable can be difficult, as countless entrepreneurs have discovered. Some tips that new entrepreneurs can use to get their startups off the ground successfully:
Define Your Niche
You must decide first whether you will specialize in home décor or décor of commercial spaces. You also have to decide on your area of expertise and design style in which to specialize. There is no reason not to take up projects of different styles but a perceivable unique selling proposition (USP) can help distinguish your business in an intensely competitive environment.
Create a High-Impact High-Recall Brand
There is far too much information floating around for people to notice and assimilate. Since getting the attention of your target audience is among the most challenging tasks, creating a high-impact memorable business name is critical. You need to understand who your target audience is, establish the tone of your brand, choose a unique name that cuts through the clutter, makes an impact on the audience, tells them what you do, and communicates your brand promise – all at a glance. Assist memorability with a unique logo design with a carefully-selected color palette. If you are stuck deciding on a name, you can turn to an online name generator to get a list of interior design business names you can further customize.
Curate a Stunning Portfolio
A portfolio is invariably the first thing a customer looks for on your website or social media when looking for interior décor assistance. Unless you impress him with an attractive collection of designs, culled from the best of your work and concepts, you will not get to the second stage of the selection process. However, you must not make the mistake of bunging together all your designs into a presentation. Rather, you should have multiple portfolios of residential clients and commercial customers. You may also choose to have separate portfolios for different styles of décor. Whatever you do, focus on organizing your portfolio for logical viewing and maximum impact.
Make Your Online Presence Vibrant
Potential customers are more likely to visit your website or look at your social media accounts than give you a call to discuss or fix an appointment. You must have an attractive and search-engine-optimized website that ranks high for relevant keywords potential customers may use. The design of your website should reflect your personality and design ethos. Be sure to provide detailed information about your work, capabilities, specialization, and design philosophy. Be sure to highlight your portfolio and blog posts that demonstrate your expertise. Use your presence on social media strategically to extend your brand reach and boost your engagement with your target audience. According to Forbes, your communication must be prompt for retaining clients.
In addition to the above, you must adopt a transparent and value-for-money pricing policy. Since negotiations usually fail due to trust issues, you must demonstrate why pricing makes sense and what performance guarantees customers can expect. Be consistent in your pricing because customers should not feel discriminated against if they check up on customer testimonials.