In the Internet age, social media is essential for the health of your business. With thousands of posts, ads, and videos circulating on different platforms, it can be difficult to decide which content will best engage your customers.
So, what kinds of social media content should you be sharing? Look no further because we have some tips on creating content to draw in your followers and turn them into lifelong customers.
Educational or Informative Content
Educational or informative content can be a great way to engage with your audience and draw attention to your brand. It can also establish you as an authority in your industry.
You can use your social media accounts to share the following:
- industry news and updates
- reviews of products or services related to your field
- other exciting and entertaining content
You could also share resources or tips that your audience might find helpful. This could include webinars, eBooks, infographics, or other materials.
When you share social media posts, visual content is a great way to attract followers. Eye-catching images, GIFs, or videos can increase engagement and make your posts more interesting.
If you have a video you want to convert, there are online tools that can convert mp4 to gif in-seconds. You can share product or service visuals to help inform followers about what you offer or create a user-generated visual featuring a customer testimonial.
You should share content encouraging your audience to participate and engage with your brand. This could include content such as:
- open-ended questions
- live Q&A sessions
Providing engaging content that requires their participation is an effective social media strategy. It builds an emotional connection with your audience and increases interaction. It is also a great way to solicit feedback and gain insight into your customer’s preferences.
Personal Stories and Experiences
Personal stories and experiences are the perfect types of content to share on social media. Such content has proven time and time again to be well-received by followers and is often selected as the most engaging content by the platform algorithms.
Telling a story in an honest, emotive manner allows your followers to relate and connect with you on a deeper, more personal level. Your stories can contain anything – from funny anecdotes to thought-provoking discussions, musings, advice, opinions, etc. – as long as they come from a genuine and authentic place.
Sharing personal stories is also a great way to encourage others to tell their own. What could start as a mere story could end up becoming a space of dialogue, connection with the people around us.
Inspirational and Motivational Content
Sharing quotes from famous people, authors, speakers, entrepreneurs, athletes, and others can drive engagement, inspire dialogue, and motivate followers to take action. Sharing inspirational quotes is a great way to show people that you value their time and energy.
Behind-the-scenes content is a great way to let your audience peek into the inner workings of your business. It helps to connect with your audience and bolsters their confidence in your brand.
You should be sharing things like team interviews, videos of behind-the-scenes processes, fun employees at work, and stories about your company’s culture.
Start Sharing the Best Social Media Content
Social media content should be carefully crafted to reach the best and benefit your audience. You’ll achieve the best results by developing a content plan and sharing quality content. Take the time to consider what you share, and you’ll see an increase in followers and engagement.
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