Lisa Potter-Dixon is a makeup artist recognised for her edit-led yet playful approach to beauty. Trusted for her taste and precision, she has built a loyal following who respond to her recommendations because they’re always considered, honest, and worn in real life. Known for encouraging adventure, experimentation, and a signature love of glitter, her work balances intention with joy. That philosophy is distilled in her Cult Beauty collaboration, The Art of Everyday Edit and The Beauty of Night Edit—two curated kits designed to flex with mood, identity, and the moment.
You’ve divided these edits into Everyday and Night what does that distinction mean to you in terms of how people actually use makeup?
For me, it’s about pace and intention. Everyday makeup is the stuff you reach for almost without thinking, it slips into your routine, works with your face, your mood, your schedule. Night makeup is where you pause, play, and push things a little further. It’s not about rules; it’s about how much time and energy you want to give in that moment.
When you’re curating an edit like this, what’s the hardest part, deciding what deserves a place, or knowing when to stop?
Knowing when to stop! I could happily keep adding forever, but the magic is in restraint. Every product has to earn its spot; if it doesn’t work hard, play well with others, and spark a little joy, it doesn’t make the cut.
Were you thinking about a specific person when creating these edits, or more about moods, moments, and lifestyles?
Definitely moods and moments. I wanted these kits to feel like they could belong to anyone, but also adapt to different versions of you: rushed mornings, last-minute plans, dancing till 2am, or just wanting to feel a bit more you.
How do these kits reflect the way makeup is being worn right now across different identities and forms of self-expression?
Makeup right now is beautifully fluid. There’s no single way to wear it, and these edits reflect that they’re adaptable, buildable, and open-ended. You can go soft, bold, polished or undone. It’s about expression, not correction.
“Everyday” makeup can mean very different things to different people. How did you approach creating something flexible rather than prescriptive?
I specifically picked products created by fellow makeup artists, products I love and trust, that I use on shoots and backstage, as well as in my own makeup bag. I truly believe that the best products are created by the experts. Nothing here tells you “this goes here, this looks like this.” You can dial it up or strip it back, wear one product or all of them. It’s makeup that listens to you, not the other way around.
Is there a product in the Everyday Edit that you think people often underestimate or don’t fully make the most of?
Yes! There’s always that one quiet overachiever, usually something like a lip or complexion product that can also be tapped onto cheeks or eyes. Those are the ones that sneak into your everyday life and suddenly you can’t live without them. For me, it’s the Vieve Skin Dew and the Makeup Forever Artist Colour Crayon. Skin Dew can literally be used anywhere. Mix it with some body moisturiser and blend it down your legs, trust me. And the Crayon looks incredible on the cheeks, lips and eyelids. The pigment, the way it blends, just beautiful.
Do you see this edit as a foundation kit people can build around, or something that can stand entirely on its own?
Think of it as your most reliable outfit, great on its own, even better with accessories.
Night makeup often allows more freedom, more drama. What does night beauty represent to you?
Night beauty is permission. Permission to be louder, shinier, messier, more playful. It’s when makeup becomes less about routine and more about emotion.
Do you think night makeup is more about transformation, or about amplifying what’s already there?
Amplification, always. You’re still you, just turned up a notch. It’s about spotlighting confidence rather than hiding behind a new face.
Which product in the Night Edit delivers the biggest impact without requiring professional-level skill?
There’s always that one hero who does all the work for you. The Danessa Myricks Color Fix is incredible. It’s a prismatic duo that can be used anywhere on the face. Swipe it on and suddenly you’ve arrived. That was really important to me: high impact, low effort, maximum fun.
Both edits retail at £45 while offering significantly higher value. How important was accessibility when developing this collaboration?
Incredibly important. Makeup should feel exciting, not intimidating or exclusionary. I wanted these edits to feel like a genuine treat, but also something you could realistically invest in and use properly.
Cult Beauty has a broad and inclusive audience. How did that influence the way you approached this edit?
It made me think even more carefully about versatility. Cult’s audience is beautifully diverse, so the edit had to work across different skin tones, identities, ages, aesthetics and levels of experience. Inclusivity isn’t a tick box; it’s about thoughtful choices.
Do you think curated kits like this are changing how people engage with beauty, less accumulation, more intention?
I really do. There’s something lovely about trusting an edit, using things fully, and forming real relationships with products instead of endlessly chasing the next thing.
Makeup can mean confidence, creativity, armour, or play. What does it represent to you now?
I couldn’t love makeup anymore. I feel so lucky to have built my career around it. I still remember the days of sitting on my Grandma’s lap watching her put her bright pink lippy on her lips and then her cheeks. It’s play and power. It’s a tool, but also a joy. Some days it’s armour, some days it’s just fun, and both are completely valid.
For someone who is new to makeup or redefining their relationship with makeup, which of these edits would you suggest starting with, and why?
I’d say start with the Everyday Edit. It will quickly become your go-to. And trust me, once you start curling your lashes with those Kevyn Aucoin curlers, you’ll never look back. Once you’re comfortable, the Night Edit is there waiting, like your fun friend who always convinces you to stay out a bit later. (Ie, me!)
