Summer beauty has officially arrived, wrapped in pink gingham, juicy watermelon hues and glow-inducing favourites. The Beauty Crop is embracing the season with two playful new launches designed for life on the go: the Ultimate 25-Piece Summer Beauty Bag and the Summer Glow Beauty Box.
Bright, nostalgic and unapologetically fun, both collections capture the carefree spirit of summer while delivering a carefully curated edit of makeup, skincare and travel accessories designed to keep beauty routines effortless from morning to night.
The Ultimate 25-Piece Summer Beauty Bag
The hero launch of the season, The Beauty Crop’s Ultimate Summer Beauty Bag is a 25-piece collection worth £246, available for £85. Designed to take consumers from holiday mornings to sunset dinners, the collection combines beauty staples with travel-ready accessories in the brand’s signature pastel pink aesthetic.
At the centre of the launch is a spacious pink gingham tote bag featuring oversized pockets and a trolley sleeve, designed for everything from airport travel to beach days and weekend city escapes. Accompanying accessories include a limited-edition stainless steel pink water bottle, a matching luggage tag and a watermelon plushie keyring that perfectly captures the playful mood of the collection.
Inside, the beauty offering spans complexion, lips, eyes and skincare, blending cult favourites with limited-edition summer exclusives.
Among the standout launches is the Oui Cherie Watermelon Twist Setting Spray, a limited-edition hydrating mist inspired by juicy watermelon tones and designed to lock makeup in place while refreshing skin throughout the day. The collection also includes the Oui Cherie Hydrating Gripping Primer, helping create a long-lasting, glowy base ideal for humid summer weather.
Lip products feature heavily throughout the bag, including several shades of the brand’s Lipped Cream 2-in-1 Soft Liners and Lip Liners in shades including Sunblush, Cupcake and Sweet Date. Alongside them are Glow Milk Lip Oils in Bubblegum and Crop’d Peptide Lip Treatments in both Twist’d and Juic’d, designed to deliver glossy hydration with a soft, plumped finish.
Complexion favourites include the Glow Milk Luminous Powder Blush in Popping Peony, Vitamin Babe Loose Setting Powder in Pink, PoreFilter Blotting Powder and the Glow Milk Duo Complexion Brush for seamless application on the go.
For eyes, the collection includes the BFF Intense Liquid Eyeliner in Black, BFF Brow Gel in Clear and the BFF Sculpt & Lift Mascara in Black, offering a full soft-glam eye look within the set itself.
Rounding out the collection are Crop’d Liquid Blushes in Peach’d and Heat’d, alongside the shimmering Crop’d Liquid Shimmer in Popp’d, all designed to create the sunlit, glossy complexion aesthetic dominating beauty trends this summer.
Your Glow, On The Go: The Summer Glow Beauty Box
Alongside the larger beauty bag, The Beauty Crop has also launched the more compact Summer Glow Beauty Box, a 14-piece collection worth £95 and available for £35.
Created for effortless daily touch-ups and holiday beauty routines, the box focuses on mini-sized essentials and soft pink summer tones. Presented in collectible watermelon-inspired packaging, the set feels playful yet practical, ideal for slipping into a handbag or carry-on luggage.
The collection includes a mini gingham keychain tote bag with a braided handle strap, adding an accessory element that mirrors the larger tote from the Ultimate Beauty Bag.
Beauty highlights include the limited-edition Oui Cherie Watermelon Twist Setting Spray and Mini Crop’d Peptide Lip Treatment in Twist’d, both centred around the collection’s watermelon-inspired summer theme. The Oui Cherie Hydrating Gripping Primer also appears in the edit, helping prep skin for long-lasting makeup wear.
Complexion essentials include a Mini Vitamin Babe Loose Setting Powder in Translucent, Mini Glow Milk Luminous Powder Blush in Popping Peony and Crop’d Liquid Blush in Heat’d, all designed to create a fresh, softly flushed finish.
For lips, the collection features Mini Glow Milk Lip Oils in Bubblegum and Caramel alongside Mini Lipped Cream Lip Liners in Cupcake and Sweet Date, offering a glossy, softly contoured lip look that aligns perfectly with current summer beauty trends.
Eye products include a Mini BFF Sculpt & Lift Mascara in Black and the Lipped Cream 2-in-1 Soft Liner in Sunblush, while fragrance is introduced through the Mini Oui Cherie Fragrance Mist, adding a sweet finishing touch to the collection.
Playful Beauty Meets Summer Escapism
Across both launches, The Beauty Crop taps into the growing appetite for nostalgia-led beauty, combining Y2K-inspired colours, travel-friendly formats and collectible accessories with genuinely wearable everyday products.
The pastel blue-and-pink campaign imagery, watermelon motifs and glossy finishes feel intentionally social-media ready, while the product selection focuses heavily on hydration, glow and lightweight layering, all key themes defining beauty this summer.
