For the first time, Louis Vuitton has become the Title Partner of the Formula 1 Louis Vuitton Grand Prix de Monaco, strengthening its longstanding relationship with one of the world’s most iconic sporting events and reaffirming its deep connection to the Principality.
Taking place from 5–7 June 2026, the Formula 1 Louis Vuitton Grand Prix de Monaco transforms the streets of Monte Carlo into a global stage where motorsport, luxury and culture collide. For Louis Vuitton, whose heritage has long been rooted in craftsmanship, excellence and the art of travel, the partnership represents a natural alignment with Monaco’s unique blend of prestige, tradition and modernity.
Every year, the Principality becomes a theatre of excitement and elegance as Formula 1’s elite drivers navigate the legendary street circuit. Against a backdrop of superyachts, historic architecture and Mediterranean glamour, Monaco remains one of the most coveted destinations on the sporting calendar.
Louis Vuitton Becomes Title Partner of the Monaco Grand Prix
Louis Vuitton’s expanded role marks a significant milestone in its Formula 1 journey. Having first partnered with the Automobile Club de Monaco in 2021 before becoming an Official Partner of Formula 1 in 2025, the House now takes centre stage as title partner of the prestigious race.
The collaboration reflects a shared commitment to excellence, innovation and heritage values that have defined both Monaco and Louis Vuitton for generations.
The Monaco Grand Prix Trophy Trunk Returns for 2026
One of the most anticipated traditions of race weekend is the presentation of the bespoke Louis Vuitton Trophy Trunk, which returns for a sixth consecutive year.
Designed to protect and showcase the Monaco Grand Prix trophy, the handcrafted trunk is dressed in the House’s iconic Monogram canvas, reimagined in a striking red hue inspired by Monaco’s national colours. The design is completed with the emblematic “V” motif, representing both Victory and Vuitton, in white and red.
The Trophy Trunk has accompanied some of Formula 1’s most memorable victories in recent years, including those of Max Verstappen, Sergio Pérez, Charles Leclerc and Lando Norris. More than a symbol of triumph, it represents over 170 years of Louis Vuitton craftsmanship and savoir-faire, reinforcing the House’s enduring philosophy that “Victory Travels in Louis Vuitton.”
Louis Vuitton Takes Over Monaco During Formula 1 Weekend
Beyond the podium celebrations, Louis Vuitton’s presence will be felt throughout the circuit.
For 2026, the House has created specially designed on-circuit signage inspired by speed and movement, reimagining the Louis Vuitton signature through dynamic graphics that reflect the energy of Formula 1. The installations bring together luxury craftsmanship and elite motorsport, extending the Maison’s visual identity across one of the world’s most famous racing venues.
Inside the Louis Vuitton Monaco Store Experience
To mark the occasion, the Louis Vuitton Monaco boutique has unveiled immersive window displays inspired by the Formula 1 Louis Vuitton Grand Prix de Monaco.
The theatrical installations celebrate the House’s savoir-faire through meticulously crafted race scenes featuring hand-painted grandstands, miniature spectators and nostalgic references to classic motorsport. Designed with remarkable attention to detail, the displays capture the romance and excitement of racing’s golden era.
The activation also coincides with the launch of an exclusive limited-edition collection inspired by the event, featuring ready-to-wear, accessories, footwear and leather goods created in the colours of the Monaco Grand Prix.
Louis Vuitton Launches Its First-Ever Monaco City Guide
Further celebrating its connection to the Principality, Louis Vuitton is publishing its first Monaco City Guide, dedicating an entire edition to the destination for the first time.
Featuring approximately 200 carefully curated addresses, the guide explores Monaco through the lens of photographer Célia Bernasconi, alongside an exclusive portfolio by Pascal Aimar and portraits by Marie Deteneuille.
The publication highlights the many contrasts that define Monaco today—where tradition meets innovation, luxury meets authenticity, and the sea meets the mountains. Designed for both seasoned visitors and first-time travellers, the guide offers a fresh perspective on one of the world’s most fascinating destinations.
The Legacy of “Victory Travels in Louis Vuitton”
Sport has long played a central role in Louis Vuitton’s story. Since creating trunks for some of the world’s most prestigious trophies, the House has become synonymous with celebrating achievement on a global stage.
From the FIFA World Cup and the NBA to Roland Garros, the Rugby World Cup, the Ballon d’Or, the Australian Open and the Paris 2024 Olympic and Paralympic Games, Louis Vuitton has consistently partnered with the world’s most celebrated sporting competitions.
Its expanded presence at the 2026 Formula 1 Louis Vuitton Grand Prix de Monaco represents the latest chapter in that legacy, bringing together the worlds of luxury, travel, culture and sport in one of the most glamorous settings on earth.
As Monaco once again takes centre stage on the Formula 1 calendar, Louis Vuitton’s role as title partner reinforces the growing intersection between high performance and high luxury. Through its Trophy Trunk, immersive retail experiences and inaugural Monaco City Guide, the House is celebrating the Principality through the lens of craftsmanship, creativity and contemporary excellence.
