When you run a small business, you’ll want everyone to take you seriously. From your customers to clients, and stakeholders to employees, if people don’t have faith in your brand, you can’t expect to turn over big numbers. How your company looks from the outside matters, so here are some great ways to make your small business look more professional.
Set Up a Solid Business Website
First and foremost, any small business needs a professional looking website. While you may want to do this task yourself, if you haven’t got experience in web design, it’s best to hand the reins over to a professional. The first place people will go to find out about your business is your website, so it needs to look the part, showcase you in the best light, and stand out from competitors. To get the best results, you will have to shell out more money, but this will benefit you in the long run.
Create a Professional Email Address
Once you’ve got your website up and running, it’s time to create a professional email address. Think about it, how would you feel about doing business with people whose email is @yahoo.com or @hotmail.co.uk? Although they may do the job, these domains don’t look very professional. Thankfully, you can look into web hosting providers and secure your own email address and domain at the end. This will show to clients and customers that you mean business.
Pay Attention to Branding
How you brand your small business can be the difference between success and loss in revenue. Your business logo in particular needs to spark excitement, get people talking, and most importantly, bring customers on board. If you operate in person as well as online, you should check out Screen Textiles who specialise in screen printing and embroidery. Screen Textiles can help give your staff a unified team appearance, which will give your company a professional edge.
Design a Business Card
In business, you’ll likely attend networking events to get people invested in your brand. When engaging with clients and stakeholders, handing out business cards can help establish a warm, personal relationship. Make sure your business card looks professional and includes your phone number, email, and social media links. The last thing you want is for clients to throw your business card in the bin, so it pays off to hire a graphic designer to do the hard work for you.
Set Up Social Media Accounts
As well as all the above, it’s essential you get on social media to promote your small business. Many customers turn to platforms like Facebook and Twitter to find out more about a company. This means your social media business pages need to look professional and trustworthy. Make sure you have a team manning the accounts and ensure any correspondence with customers is friendly, attentive, and of course, professional!
You only have one chance to make a great first impression in business. If you run a small company, you’ll need to pull out all the stops to maintain a professional image to outsiders, which can elevate your profits and keep your business on track.