To celebrate International Women’s Day on March 8, international supermodel Jourdan Dunn and emerging social talent Eva Apio are partnering with Kick Game – a leading London-based sneaker and streetwear specialist – to reveal their passion for all things sneakers and to donate exclusive pairs of sneakers from their own private collection.
To champion female “sneakerheads” and female style globally, the two ambassadors will be taking part in a “sneaker off” and hosting an Instagram charity auction to raise proceeds for charity – supporting Young Women’s Trust – a feminist organisation working to achieve economic justice for young women and offering support to women aged 18 to 30, who are living on low or no pay and want to build a better future.
Four pairs of rare Kick Game trainers – each hand signed by Jourdan and Eva – will be auctioned on Instagram from Thursday 4 March 9AM via @kickgameuk ahead of International Women’s Day on 8 March (bidding ends midday on IWD). Followers can bid and share the #IWDJourdanEvaKickGame hashtag for the chance to get their hands on the bespoke shoes. Sneakers include:
- Eva’s top pick from the Kick Game 2021 collection – Air Jordan 1 Retro High OG GS ‘Pine Green 2.0
- Jourdan’s favourite Air Jordan 1 Low ‘Court Purple’ — Kick Game
- Les Twins x Air Jordan 1 Retro High OG ‘Fearless’ — Kick Game – ‘Fearless’, a great sneaker choice for IWD
- Another Eva favourite and the biggest item in the auction – Ben & Jerry x Nike SB Dunk Low Chunky Dunky
Jourdan Dunn says, “Eva and I are excited to be teaming up with Kick Game for International Women’s Day to champion the female sneaker fans! The Kick Game x Young Women’s Trust auction aims to support women and raise the volume on female confidence – to stand proud in sneakers and walk in style, even throughout lockdown. I can’t wait to share my sneaker obsession, reveal some of my favourite rare pairs from my ever-growing collection and have some fun in store!”
Eva Apio says, “It’s been great teaming up with Jourdan Dunn and Kick Game for International Women’s Day. We’re launching this Kick Game x Young Women’s Trust auction to support women globally and all female sneaker fans out there. I’m proud to support this initiative to raise the volume on female confidence with Kick Game.”
To further the female empowerment dialogue, Kick Game are proud to celebrate the female faces behind the brand. On March 8, fellow Kick Game sneakerheads – such as Ayat El-Zein (Flagship Retail Manager) and Liliana Salih-Miller (Customer Experience Manager) – will be sharing their successes, who inspires them, and their personal sneaker collection via the Kick Game Instagram.
Kick Game will be announcing another major A lister collaboration later this month as well as the latest sneaker reveals.